Research Note: Customer Intimacy and Cross-Selling Strategy
Published Online:1 Jun 2005https://doi.org/10.1287/mnsc.1050.0390
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Volume 51, Issue 6
June 2005
Pages 851-1013
Article Information
Supplemental Material
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- Received:May 28, 2003
- Published Online:June 01, 2005
© 2005 INFORMS
Cite as
M. Tolga Akçura, Kannan Srinivasan, (2005) Research Note: Customer Intimacy and Cross-Selling Strategy. Management Science 51(6):1007-1012.
https://doi.org/10.1287/mnsc.1050.0390
Keywords
