Disentangling the Effects of Ad Tone on Voter Turnout and Candidate Choice in Presidential Elections
- Brett R. Gordon ,
Brett R. Gordon
[email protected]https://orcid.org/0000-0001-9081-569X
Kellogg School of Management, Northwestern University, Evanston, Illinois 60208;
- Mitchell J. Lovett ,
Mitchell J. Lovett
[email protected]https://orcid.org/0000-0001-8428-2604
Simon Business School, University of Rochester, Rochester, New York 14627;
- Bowen Luo ,
Bowen Luo
[email protected]https://orcid.org/0000-0003-0877-3940
D’Amore-McKim School of Business, Northeastern University, Boston, Massachusetts 02115;
- James C. Reeder, III
James C. Reeder, III
[email protected]https://orcid.org/0000-0001-9639-3694
Krannert School of Management, Purdue University, West Lafayette, Indiana 47907
Brett R. Gordon
[email protected]https://orcid.org/0000-0001-9081-569X
Kellogg School of Management, Northwestern University, Evanston, Illinois 60208;
Mitchell J. Lovett
[email protected]https://orcid.org/0000-0001-8428-2604
Simon Business School, University of Rochester, Rochester, New York 14627;
Bowen Luo
[email protected]https://orcid.org/0000-0003-0877-3940
D’Amore-McKim School of Business, Northeastern University, Boston, Massachusetts 02115;
James C. Reeder, III
[email protected]https://orcid.org/0000-0001-9639-3694
Krannert School of Management, Purdue University, West Lafayette, Indiana 47907
