Disentangling the Effects of Ad Tone on Voter Turnout and Candidate Choice in Presidential Elections
Published Online:29 Mar 2022https://doi.org/10.1287/mnsc.2022.4347
Supplemental Material
The replication files for this article are available HERE.
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Volume 69, Issue 1
January 2023
Pages 1-721, iii-iv
Article Information
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- Received:December 19, 2019
- Accepted:October 07, 2021
- Published Online:March 29, 2022
Copyright © 2022 The Author(s)
Cite as
Brett R. Gordon, Mitchell J. Lovett, Bowen Luo, James C. Reeder, III (2022) Disentangling the Effects of Ad Tone on Voter Turnout and Candidate Choice in Presidential Elections. Management Science 69(1):220-243.
https://doi.org/10.1287/mnsc.2022.4347
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The authors appreciate helpful comments from seminar participants at the University of Rochester, BBCRST Conference 2013, Marketing Science 2019. All remaining errors are the authors’.
