Escaping Product Market Rivalry Through Innovation
- Dandan Xia ,
Dandan Xia
[email protected]https://orcid.org/0009-0005-6983-215X
School of Economics, Utrecht University, 3584 EC Utrecht, Netherlands
- Bruno Cassiman ,
Corresponding Author
Bruno Cassiman
[email protected]https://orcid.org/0000-0001-9602-6755
Department of Management, Strategy and Innovation, Faculty of Economics and Business, KU Leuven, 3000 Leuven, Belgium; and Strategic Management Department, IESE Business School, University of Navarra, 08034 Barcelona, Spain
- David Wehrheim
David Wehrheim
[email protected]https://orcid.org/0000-0002-8554-8942
Strategic Management Department, IESE Business School, University of Navarra, 08034 Barcelona, Spain
Dandan Xia
[email protected]https://orcid.org/0009-0005-6983-215X
School of Economics, Utrecht University, 3584 EC Utrecht, Netherlands
Corresponding Author
Bruno Cassiman
[email protected]https://orcid.org/0000-0001-9602-6755
Department of Management, Strategy and Innovation, Faculty of Economics and Business, KU Leuven, 3000 Leuven, Belgium; and Strategic Management Department, IESE Business School, University of Navarra, 08034 Barcelona, Spain
David Wehrheim
[email protected]https://orcid.org/0000-0002-8554-8942
Strategic Management Department, IESE Business School, University of Navarra, 08034 Barcelona, Spain
