The Multifaceted Nature of Competitive Response: Repositioning and New Product Launch as Joint Response to Competition
Published Online:10 Aug 2016https://doi.org/10.1287/stsc.2016.0014
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Volume 1, Issue 3
September 2016
Pages iii-iv, 129-233
Article Information
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Information
- Received:March 29, 2015
- Accepted:April 30, 2016
- Published Online:August 10, 2016
Copyright © 2016, INFORMS
Cite as
Richard D. Wang, J. Myles Shaver (2016) The Multifaceted Nature of Competitive Response: Repositioning and New Product Launch as Joint Response to Competition. Strategy Science 1(3):148-162.
https://doi.org/10.1287/stsc.2016.0014
Keywords
The authors thank Strategy Science Editor-in-Chief Daniel Levinthal and two anonymous reviewers for constructive advice on the paper, and CSM Media Research for providing the data.
