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Editorial
Free Access
Editorial—Special Issue on Competitive Positioning
Pages:iii–iv
Published Online:September 7, 2016
Research Articles
Free Access
The Song Remains the Same? Technological Change and Positioning in the Recorded Music Industry
Pages:129–147
Published Online:July 27, 2016
Free Access
The Multifaceted Nature of Competitive Response: Repositioning and New Product Launch as Joint Response to Competition
Pages:148–162
Published Online:August 10, 2016
Free Access
“Who Are You?…I Really Wanna Know”: Product Meaning and Competitive Positioning in the Nascent Synthesizer Industry
Pages:163–183
Published Online:August 29, 2016
Free Access
Specialist versus Generalist Positioning: Demand Heterogeneity, Technology Scalability and Endogenous Market Segmentation
Pages:184–206
Published Online:September 7, 2016
Free Access
Evolution Cum Agency: Toward a Model of Strategic Foresight
Pages:207–233
Published Online:September 9, 2016
