Specialist versus Generalist Positioning: Demand Heterogeneity, Technology Scalability and Endogenous Market Segmentation
Published Online:7 Sep 2016https://doi.org/10.1287/stsc.2016.0016
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Volume 1, Issue 3
September 2016
Pages iii-iv, 129-233
Article Information
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- Received:November 29, 2015
- Accepted:May 16, 2016
- Published Online:September 07, 2016
Copyright © 2016, INFORMS
Cite as
Ron Adner, Francisco Ruiz-Aliseda, Peter Zemsky (2016) Specialist versus Generalist Positioning: Demand Heterogeneity, Technology Scalability and Endogenous Market Segmentation. Strategy Science 1(3):184-206.
https://doi.org/10.1287/stsc.2016.0016
Keywords
The authors thank the seminar audiences at Fuqua and Wharton as well as the reviewers and the Editor for valuable comments.
