“Who Are You?…I Really Wanna Know”: Product Meaning and Competitive Positioning in the Nascent Synthesizer Industry
Published Online:29 Aug 2016https://doi.org/10.1287/stsc.2016.0015
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Volume 1, Issue 3
September 2016
Pages iii-iv, 129-233
Article Information
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- Received:May 20, 2015
- Accepted:March 30, 2016
- Published Online:August 29, 2016
Copyright © 2016, INFORMS
Cite as
Callen Anthony, Andrew J. Nelson, Mary Tripsas (2016) “Who Are You?…I Really Wanna Know”: Product Meaning and Competitive Positioning in the Nascent Synthesizer Industry. Strategy Science 1(3):163-183.
https://doi.org/10.1287/stsc.2016.0015
Keywords
The authors thank Dan Levinthal and three anonymous reviewers for their constructive and thoughtful feedback. Simona Giorgi, Mary Ann Glynn, Colby Green, Suntae Kim, Wesley Koo, Mike Lee, Christian Mealey, Zachariah Rodgers, Metin Sengul, Tieying Yu, and participants at the BYU/U of U Strategy Conference, the Wharton Technology and Innovation Conference, the Kauffman Emerging Scholars conference and seminars at Boston College, the University of Michigan, the University of Oregon, and the University of Utah also provided helpful comments. The authors thank Nate Schlein and Anthony Troja for their excellent research assistance, and the Kauffman Foundation for financial support.
