How Commitment to Craftsmanship Leads to Unique Value: Steinway & Sons’ Differentiation Strategy

The authors thank Paul David, Raghu Garud, Deepak Hegde, Suresh Kotha, Jenny Kuan, Gwendolyn Lee, Giacomo Negro, Joe Porac, Yasuo Sugiyama and Ezra Zuckerman for insightful comments and discussion on previous versions of the manuscript. They acknowledge suggestions from seminar participants at Bocconi University, Boston University, Florida University, SIEPR (Stanford Institute for Economic Policy Research), Rutgers School of Business, and the Stern School of Business. An early version of the paper was presented at the 2013 Organization Studies Workshop (Mykonos) and the 2014 Mitsubishi Conference (Tokyo). The authors thank Ying Lin (Stern) for her help in collecting the data. They also thank Douglas Di Carlo for his kind assistance at the LaGuardia and Wagner Archives (CUNY), and finally, they thank Genever McBain for editorial assistance. The authors are responsible for any errors and omissions.