Chapter 5: Solution Methodologies

    Published Online:https://doi.org/10.1287/abok.2021.05

    Abstract

    Methodology is all about approach. Every discipline, whether it be applied or theoretical in nature, has methodologies. While there is no one standard analytics solution methodology, common denominators of solution methodologies are the shared purposes of being systematic, creating believable results, and being repeatable. That is to say, a solution methodology helps practitioners and researchers alike to progress efficiently toward credible results that can be reproduced. Whether we mean a methodology at a macro- or microlevel, analytics practitioners at all stages of experience generally rely on some form of methodology to help ensure successful project outcomes. The goal of this chapter is to provide an organized view of solution methodologies for the analytics practitioner. We begin by observing that, in today's practice, there does not appear to be a shared understanding of what is meant by the word solution.

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