The CEO and Corporate Strategy in the Eighties: Back to Basics

W. Walker Lewis
W. Walker Lewis
Strategic Planning Associates, Inc., Suite 500, 600 New Hampshire Avenue, N.W. Washington, D.C. 20037
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W. Walker Lewis

W. Walker Lewis

Strategic Planning Associates, Inc., Suite 500, 600 New Hampshire Avenue, N.W. Washington, D.C. 20037

Search for more papers by this author

Published Online:1 Feb 1984https://doi.org/10.1287/inte.14.1.3

Abstract

After 20 years of decline, US corporations need leaders who will set coherent field strategies in a return to the basics.

cover image Interfaces

Volume 14, Issue 1

January-February 1984

Pages 3-173

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Published Online:February 01, 1984

© 1984 INFORMS

Cite as

W. Walker Lewis, (1984) The CEO and Corporate Strategy in the Eighties: Back to Basics. Interfaces 14(1):3-9.

https://doi.org/10.1287/inte.14.1.3

Keywords

planning: corporate