Misapplications Reviews: High Road to Glory

Published Online:https://doi.org/10.1287/inte.17.5.51

The talk these days at TIMS/ORSA is of outreach, of devising a way to inform the world how central we are to its functioning. TIMS has backed its commitment to reaching out with a large financial investment. Trying as always to be helpful, let me propose a simple project that might measurably advance this cause.

It concerns frequent-flyer programs. We should not underrate the obsessions these programs have created among those we would most like to influence.

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