Marketing Science

Kenneth A. Longman
Kenneth A. Longman
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Kenneth A. Longman

Kenneth A. Longman

Search for more papers by this author

Published Online:1 Dec 1967https://doi.org/10.1287/mnsc.14.4.B259

Abstract

—Editorial about education for marketing science

—The Mailbag (a letter to the Editor by Gerald R. McNichols, Burke, Virginia)

cover image Management Science

Volume 14, Issue 4

December 1967

Pages B-141-B-274

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Published Online:December 01, 1967

© 1967 INFORMS

Cite as

Kenneth A. Longman, , (1967) Marketing Science. Management Science 14(4):B-259-B-263.

https://doi.org/10.1287/mnsc.14.4.B259