From Anonymity to Accountability: How Virtual Identity Disclosure Changes the Quantity and Quality of “Likes”

References

• Andreoni J, Bernheim BD (2009) Social image and the 50–50 norm: A theoretical and experimental analysis of audience effects. Econometrica 77(5):1607–1636.Crossref, Google Scholar
• Angrist JD, Pischke J-S (2008) Mostly Harmless Econometrics: An Empiricist’s Companion (Princeton University Press, Princeton, NJ).Crossref, Google Scholar
• Ariely D, Bracha A, Meier S (2009) Doing good or doing well? Image motivation and monetary incentives in behaving prosocially. Amer. Econom. Rev. 99(1):544–555.Crossref, Google Scholar
• Arkin RM (1981) Self-presentation styles. Tedeschi JT, ed. Impression Management Theory and Social Psychological Research (Academic Press, New York), 311–333.Crossref, Google Scholar
• Bapna S, Benner MJ, Qiu L (2019) Nurturing online communities: An empirical investigation. MIS Quart. 43(2):425–452.Crossref, Google Scholar
• Bapna R, Ramaprasad J, Shmueli G, Umyarov A (2016) One-way mirrors in online dating: A randomized field experiment. Management Sci. 62(11):3100–3122.Link, Google Scholar
• Barasch A, Berger J (2014) Broadcasting and narrowcasting: How audience size affects what people share. J. Marketing Res. 51(3):286–299.Crossref, Google Scholar
• Bartsch M, Subrahmanyam K (2015) Technology and self-presentation: Impression management online. Rosen LD, Cheever NA, Carrier LM, eds. The Wiley Handbook of Psychology, Technology, and Society (Wiley Blackwell, Chichester, UK), 339–357.Crossref, Google Scholar
• Baumeister RF, Leary MR (1995) The need to belong: Desire for interpersonal attachments as a fundamental human motivation. Psych. Bull. 117(3):497–529.Crossref, Google Scholar
• Baumeister RF, Bratslavsky E, Finkenauer C, Vohs KD (2001) Bad is stronger than good. Rev. General Psych. 5(4):323–370.Crossref, Google Scholar
• Berger J (2014) Word of mouth and interpersonal communication: A review and directions for future research. J. Consumer Psych. 24(4):586–607.Crossref, Google Scholar
• Berger J, Milkman KL (2012) What makes online content viral? J. Marketing Res. 49(2):192–205.Crossref, Google Scholar
• Bertrand M, Duflo E, Mullainathan S (2004) How much should we trust differences-in-differences estimates? Quart. J. Econom. 119(1):249–275.Crossref, Google Scholar
• Chen B, Marcus J (2012) Students’ self-presentation on Facebook: An examination of personality and self-construal factors. Comput. Human Behav. 28(6):2091–2099.Crossref, Google Scholar
• Chen Y, Harper FM, Konstan J, Li SX (2010) Social comparisons and contributions to online communities: A field experiment on Movielens. Amer. Econom. Rev. 100(4):1358–1398.Crossref, Google Scholar
• Cho D, Kwon KH (2015) The impacts of identity verification and disclosure of social cues on flaming in online user comments. Comput. Human Behav. 51(Part A):363–372.Crossref, Google Scholar
• Christopherson KM (2007) The positive and negative implications of anonymity in internet social interactions: “On the internet, nobody knows you’re a dog.” Comput. Human Behav. 23(6):3038–3056.Crossref, Google Scholar
• Cialdini RB, Borden RJ, Thorne A, Walker MR, Freeman S, Sloan LR (1976) Basking in reflected glory: Three (football) field studies. J. Personality Soc. Psych. 34(3):366–375.Crossref, Google Scholar
• DeAngelis M, Bonezzi A, Peluso AM, Rucker DD, Costabile M (2012) On braggarts and gossips: A self-enhancement account of word-of-mouth generation and transmission. J. Marketing Res. 49(4):551–563.Crossref, Google Scholar
• Diener E, Fraser SC, Beaman AL, Kelem RT (1976) Effects of deindividuation variables on stealing among Halloween trick-or-treaters. J. Personality Soc. Psych. 33(2):178–183.Crossref, Google Scholar
• Ellison NB, Vitak J, Gray R, Lampe C (2014) Cultivating social resources on social network sites: Facebook relationship maintenance behaviors and their role in social capital processes. J. Comput. Mediated Comm. 19(4):855–870.Crossref, Google Scholar
• Forman C, Ghose A, Wiesenfeld B (2008) Examining the relationship between reviews and sales: The role of reviewer identity disclosure in electronic markets. Inform. Systems Res. 19(3):291–313.Link, Google Scholar
• Fredheim R, Moore A, Naughton J (2015) Anonymity and online commenting: The broken windows effect and the end of drive-by commenting. Proc. ACM Web Sci. Conf. (ACM Press, New York), 1–8.Google Scholar
• Froomkin AM (1999) Legal issues in anonymity and pseudonymity. Inform. Soc. 15(2):113–127.Crossref, Google Scholar
• Gallus J (2017) Fostering public good contributions with symbolic awards: A large-scale natural field experiment at Wikipedia. Management Sci. 63(12):3999–4015.Link, Google Scholar
• Geva H, Oestreicher-Singer G, Saar-Tsechansky M (2019) Using retweets when shaping our online persona: Topic modeling approach. MIS Quart. 43(2):501–524.Crossref, Google Scholar
• Ghose A, Ipeirotis PG (2011) Estimating the helpfulness and economic impact of product reviews: Mining text and reviewer characteristics. IEEE Trans. Knowledge Data Engrg. 23(10):1498–1512.Crossref, Google Scholar
• Goes PB, Guo C, Lin M (2016) Do incentive hierarchies induce user effort? Evidence from an online knowledge exchange. Inform. Systems Res. 27(3):497–516.Link, Google Scholar
• Goes PB, Lin M, Au Yeung C-M (2014) “Popularity effect” in user-generated content: Evidence from online product reviews. Inform. Systems Res. 25(2):222–238.Link, Google Scholar
• Goffman E (1959) The Presentation of Self in Everyday Life (Anchor, New York).Google Scholar
• Gonzales AL, Hancock JT (2011) Mirror, mirror on my Facebook wall: Effects of exposure to Facebook on self-esteem. Cyberpsych. Behav. Soc. Networking 14(1–2):79–83.Crossref, Google Scholar
• Greenwood BN, Wattal S (2017) Show me the way to go home: An empirical investigation of ride-sharing and alcohol related motor vehicle fatalities. MIS Quart. 41(1):163–187.Crossref, Google Scholar
• Hayes RA, Carr CT, Wohn DY (2016) One click, many meanings: Interpreting paralinguistic digital affordances in social media. J. Broadcasting Electronic Media 60(1):171–187.Crossref, Google Scholar
• Hennig-Thurau T, Gwinner KP, Walsh G, Gremler DD (2004) Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the internet? J. Interactive Marketing 18(1):38–52.Crossref, Google Scholar
• Huang N, Hong YK, Burtch G (2017) Social network integration and user content generation: Evidence from natural experiments. MIS Quart. 41(4):1035–1058.Crossref, Google Scholar
• Jabr W, Mookerjee R, Tan Y, Mookerjee VS (2014) Leveraging philanthropic behavior for customer support: The case of user support forums. MIS Quart. 38(1):187–208.Crossref, Google Scholar
• Jiang Z, Chan J, Tan BC, Chua WS (2010) Effects of interactivity on website involvement and purchase intention. J. Assoc. Inform. Systems 11(1):34–59.Google Scholar
• Jiao L (2016) Chinese idioms. Chan S-W, Minett J, eds. The Routledge Encyclopedia of the Chinese Language (Routledge, London), 64–89.Google Scholar
• Johnson SL, Safadi H, Faraj S (2015) The emergence of online community leadership. Inform. Systems Res. 26(1):165–187.Link, Google Scholar
• Kessler A (2012) The button that made Facebook billions. Wall Street Journal (February 2), https://www.wsj.com/articles/SB10001424052970204652904577196992203069570.Google Scholar
• Khern-am-nuai W, Kannan K, Ghasemkhani H (2018) Extrinsic versus intrinsic rewards for contributing reviews in an online platform. Inform. Systems Res. 29(4):871–892.Link, Google Scholar
• Kilner PG, Hoadley C (2005) Anonymity options and professional participation in an online community of practice. Conf. Comput. Supported Collaborative Learn. 2005 (CSCL 2005) (International Society of the Learning Sciences, Taipei, Taiwan), 272–280.Google Scholar
• Kobsa A, Patil S, Meyer B (2012) Privacy in instant messaging: An impression management model. Behav. Inform. Tech. 31(4):355–370.Crossref, Google Scholar
• Kuem J, Khansa L, Kim SS (2020) Prominence and engagement: Different mechanisms regulating continuance and contribution in online communities. J. Management Inform. Systems 37(1):162–190.Crossref, Google Scholar
• Leary MR (1996) Self-Presentation: Impression Management and Interpersonal Behavior (Routledge, Abingdon, UK).Google Scholar
• Lee D, Hosanagar K, Nair HS (2018) Advertising content and consumer engagement on social media: Evidence from Facebook. Management Sci. 64(11):5105–5131.Link, Google Scholar
• Lu Y, Gupta A, Ketter W, van Heck E (2019) Information transparency in business-to-business auction markets: The role of winner identity disclosure. Management Sci. 65(9):4261–4279.Link, Google Scholar
• Ma M, Agarwal R (2007) Through a glass darkly: Information technology design, identity verification, and knowledge contribution in online communities. Inform. Systems Res. 18(1):42–67.Link, Google Scholar
• Milkman KL, Berger J (2014) The science of sharing and the sharing of science. Proc. Natl. Acad. Sci. USA 111(Supplement 4):13642–13649.Crossref, Google Scholar
• Moqri M, Mei X, Qiu L, Bandyopadhyay S (2018) Effect of “following” on contributions to open source communities. J. Management Inform. Systems 35(4):1188–1217.Crossref, Google Scholar
• Pennebaker JW, Francis ME, Booth RJ (2001) Linguistic Inquiry and Word Count (LIWC2001) (Lawrence Erlbaum Associates, Mahwah, NJ).Google Scholar
• Pu J, Chen Y, Qiu L, Cheng HK (2020) Does identity disclosure help or hurt user content generation? Social presence, inhibition, and displacement effects. Inform. Systems Res. 31(2):297–322.Link, Google Scholar
• Qiu L, Kumar S (2017) Understanding voluntary knowledge provision and content contribution through a social-media-based prediction market: A field experiment. Inform. Systems Res. 28(3):529–546.Link, Google Scholar
• Roberts MH (1944) The science of idiom: A method of inquiry into the cognitive design of language. PMLA 59(1):291–306.Google Scholar
• Samek AS, Sheremeta RM (2014) Recognizing contributors: An experiment on public goods. Experiment. Econom. 17(4):673–690.Crossref, Google Scholar
• Schau HJ, Gilly MC (2003) We are what we post? Self-presentation in personal web space. J. Consumer Res. 30(3):385–404.Crossref, Google Scholar
• Sheldon KM, Abad N, Hinsch C (2011) A two-process view of Facebook use and relatedness need-satisfaction: Disconnection drives use, and connection rewards it. J. Personality Soc. Psych. 100(4):766–775.Crossref, Google Scholar
• Shen W, Hu Y, Ulmer JR (2015) Competing for attention: An empirical study of online reviewers’ strategic behavior. MIS Quart. 39(3):683–696.Crossref, Google Scholar
• Shin D, He S, Lee GM, Whinston AB, Cetintas S, Lee K-C (2019) Enhancing social media analysis with visual data analytics: A deep learning approach. MIS Quart. 44(4):1459–1492.Crossref, Google Scholar
• Shriver SK, Nair HS, Hofstetter R (2013) Social ties and user-generated content: Evidence from an online social network. Management Sci. 59(6):1425–1443.Link, Google Scholar
• Sumner EM, Ruge-Jones L, Alcorn D (2018) A functional approach to the Facebook Like button: An exploration of meaning, interpersonal functionality, and potential alternative response buttons. New Media Soc. 20(4):1451–1469.Crossref, Google Scholar
• Tice DM (1991) Esteem protection or enhancement? Self-handicapping motives and attributions differ by trait self-esteem. J. Personality Soc. Psych. 60(5):711–725.Crossref, Google Scholar
• Toubia O, Stephen AT (2013) Intrinsic vs. image-related utility in social media: Why do people contribute content to Twitter? Marketing Sci. 32(3):368–392.Link, Google Scholar
• Tsikerdekis M, Zeadally S (2014) Multiple account identity deception detection in social media using nonverbal behavior. IEEE Trans. Inform. Forensics Security 9(8):1311–1321.Crossref, Google Scholar
• Tsikerdekis M, Zeadally S (2015) Detecting and preventing online identity deception in social networking services. IEEE Internet Comput. 19(3):41–49.Crossref, Google Scholar
• Wasko MM, Faraj S (2005) Why should I share? Examining social capital and knowledge contribution in electronic networks of practice. MIS Quart. 29(1):35–57.Crossref, Google Scholar
• Wojnicki AC, Godes D (2017) Signaling success: Word of mouth as self-enhancement. Customer Needs Solutions 4(4):68–82.Google Scholar
• Xia M, Huang Y, Duan W, Whinston AB (2012) Research note—To continue sharing or not to continue sharing? An empirical analysis of user decision in peer-to-peer sharing networks. Inform. Systems Res. 23(1):247–259.Link, Google Scholar
• Xu Z (2015) 新华成语词典 (Xinhua Dictionary of Chinese Idioms) (The Commercial Press, Beijing).Google Scholar
• Zeng X, Wei L (2013) Social ties and user content generation: Evidence from Flickr. Inform. Systems Res. 24(1):71–87.Link, Google Scholar
• Zhang XM, Zhu F (2011) Group size and incentives to contribute: A natural experiment at Chinese Wikipedia. Amer. Econom. Rev. 101(4):1601–1615.Crossref, Google Scholar
• Zimbardo PG (1969) The human choice: Individuation, reason, and order versus deindividuation, impulse, and chaos. Arnold WJ, Levine D, eds. Nebraska Symposium on Motivation, vol. 17 (University of Nebraska Press, Lincoln), 237–307.Google Scholar
• Zinsser WK (2001) On Writing Well: The Classic Guide to Writing Nonfiction, 6th ed. (Collins, New York).Google Scholar