From Anonymity to Accountability: How Virtual Identity Disclosure Changes the Quantity and Quality of “Likes”

• Bingjie Qian

  Bingjie Qian

  [email protected]

  https://orcid.org/0000-0001-7275-9911

  Advanced Institute of Business, Tongji University, Shanghai 200070, China

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  ,
• Tat Koon Koh

  Tat Koon Koh

  [email protected]

  https://orcid.org/0000-0002-5598-310X

  Hong Kong University of Science and Technology, Hong Kong

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  ,
• Xiaoquan (Michael) Zhang

  Corresponding Author

  Xiaoquan (Michael) Zhang

  [email protected]

  https://orcid.org/0000-0003-0690-2331

  Department of Decisions, Operations and Technology, CUHK Business School, Chinese University of Hong Kong, Shatin, N.T., Hong Kong

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