Do Fit Opinions Matter? The Impact of Fit Context on Online Product Returns
Published Online:21 Jan 2021https://doi.org/10.1287/isre.2020.0965
References
- (2015) Comparative politics and the synthetic control method. Amer. J. Polit. Sci. 59(2):495–510.Crossref, Google Scholar
- (2009) The option value of returns: Theory and empirical evidence. Marketing Sci. 28(3):405–423.Link, Google Scholar
- (2011) Deriving the pricing power of product features by mining consumer reviews. Management Sci. 57(8):1485–1509.Link, Google Scholar
- (2016) The effect of electronic word of mouth on sales: A meta-analytic review of platform, product and metric factors. J. Marketing Res. 53(3):297–318.Crossref, Google Scholar
- (2009) Panel data models with interactive fixed effects. Econometrica 77(4):1229–1279.Crossref, Google Scholar
- (2018) Monetizing freemium communities: Does paying for premium increase social engagement? MIS Quart. 42(3):719–725.Crossref, Google Scholar
- (2018) Can you gig it? An empirical examination of the gig-economy an entrepreneurial activity. Management Sci. 64(12):5497–5520.Google Scholar
- (2018) The value of multidimensional rating systems: Evidence from a natural experiment and randomized experiments. Management Sci. 64(10):4629–4647.Google Scholar
- (2006) The effect of word of mouth on sales: Online book reviews. J. Marketing Res. 43(3):345–354.Crossref, Google Scholar
- (2010) The effects of online user reviews on movie box office performance: Accounting for sequential rollout and aggregation across local markets. Marketing Sci. 29(5):944–957.Link, Google Scholar
- (2020) Most popular online shopping categories worldwide 2018. Statista (January 21), https://www.statista.com/statistics/276846/reach-of-top-online-retail-categories-worldwide.Google Scholar
- (1968) The effectiveness of adjustment by subclassification in removing bias in observational studies. Biometrics 24(2):295–313.Crossref, Google Scholar
- (2013) Product-oriented web technologies and product returns: An exploratory study. Inform. Systems Res. 24(4):998–1010.Link, Google Scholar
- (2012) On product uncertainty in online markets: Theory and evidence. MIS Quart. 36(2):395–426.Crossref, Google Scholar
- (2008) The dynamics of online word-of-mouth and product sales – An empirical investigation of the movie industry. J. Retailing 84(2):233–242.Crossref, Google Scholar
- (2008) Examining the relationship between reviews and sales: The role of reviewer identity disclosure in electronic markets. Inform. Systems Res. 19(3):291–313.Link, Google Scholar
- (2018) Retailers brace for returns this holiday seasons. eMarketer (December 12), https://www.emarketer.com/content/retailers-brace-for-returns-this-holiday-season Google Scholar
- (2011) Estimating the helpfulness and economic impact of product reviews: Mining text and reviewer characteristics. IEEE Trans. Knowledge Data Engrg. 23(10):1498–1512.Crossref, Google Scholar
- (2012) Designing ranking systems for hotels on travel search engines by mining user-generated and crowdsourced content. Marketing Sci. 31(3):493–520.Link, Google Scholar
- (2017) Show me the way to go home: An empirical investigation of ride-sharing and alcohol related motor vehicle fatalities. MIS Quart. 41(1):163–187.Crossref, Google Scholar
- (2007) Combining propensity score matching and group-based trajectory analysis in an observational study. Psych. Methods 12(3):247–267.Crossref, Google Scholar
- (2013) Word-of-mouth and the forecasting of consumption enjoyment. J. Consumer Psych. 23(4):464–482.Crossref, Google Scholar
- (2007) Matching as nonparametric preprocessing for reducing model dependence in parametric causal inference. Political Anal. 15:199–236.Crossref, Google Scholar
- (2014) Product fit uncertainty in online markets: Nature, effects, and antecedents. Inform. Systems Res. 25(2):328–344.Link, Google Scholar
- (2019) Love unshackled: Identifying the effect of mobile app adoption in online dating. MIS Quart. 43(1):47–72.Crossref, Google Scholar
- (2014) Online product reviews: Implications for retailers and competing manufacturers. Inform. Systems Res. 25(1):93–110.Link, Google Scholar
- (1971) Consumer Demand: A New Approach (Columbia University Press, New York).Google Scholar
- (2006) Intuitions about combining opinions: Misappreciation of the averaging principle. Management Sci. 52(1):111–127.Link, Google Scholar
- (2008) Self-selection and information role of online product reviews. Inform. Systems Res. 19(4):456–474.Link, Google Scholar
- (2016) To keep or not to keep: Effects of online customer reviews on product returns. J. Retailing 92(3):253–267.Crossref, Google Scholar
- (2017) Think tank: The opportunity in online returns for apparel retailers. WWD (July 6), http://wwd.com/business-news/business-features/sucharita-mulpuru-think-tank-returns-10939339/.Google Scholar
- (2018) The wisdom of crowds in matters of taste. Management Sci. 64(4):1779–1803.Link, Google Scholar
- (2019) The plague of ecommerce return rates and how to maintain profitability. Shopify Plus (February 27), https://www.shopify.com/enterprise/ecommerce-returns Google Scholar
- (2013) Data Science for Business: What You Need to Know About Data Mining and Data-Analytic Thinking (O’Reilly Media, Sebastopol, CA).Google Scholar
- (2016) E-commerce product return statistics and trends. Business 2 Community (April 10), https://www.business2community.com/infographics/e-commerce-product-return-statistics-trends-infographic-01505394.Google Scholar
- (2018) The impact of online product reviews on product returns. Inform. Systems Res. 29(3):723–738.Link, Google Scholar
- (2009) Strategies for revising judgment: How (and how well) people use others’ opinions. J. Exp. Psych. Learning Memory Cognition 35(3):780–805.Crossref, Google Scholar
- (2012) How does the variance of product ratings matter? Marketing Sci. 58(4):696–707.Abstract, Google Scholar
- (2011) Design: Creation of Artifacts in Society (University of Pennsylvania, Philadelphia).Google Scholar
- (2002) Econometric Analysis of Cross Section and Panel Data (MIT Press, Cambridge, MA).Google Scholar
- (2017) Battle of the channels: The impact of tablets on digital commerce. Management Sci. 63(5):1469–1492.Link, Google Scholar
- (2017) Generalized synthetic control method: Causal inference with interactive fixed effects models. Polit. Anal. 25(1):57–76.Crossref, Google Scholar
- (2004) Receiving other people’s advice: Influence and benefit. Organ. Behav. Human Decision Processes 93(1):1–13.Crossref, Google Scholar
- (2011) Receiving advice on matters of taste: Similarity, majority influence, and taste discrimination. Organ. Behav. Human Decision Processes 115(1):111–120.Crossref, Google Scholar

