Do Fit Opinions Matter? The Impact of Fit Context on Online Product Returns
- Yang Wang ,
Corresponding Author
Yang Wang
[email protected]https://orcid.org/0000-0002-0351-3739
Lubar School of Business, University of Wisconsin–Milwaukee, Milwaukee, Wisconsin 53201;
- Vandana Ramachandran ,
Vandana Ramachandran
[email protected]https://orcid.org/0000-0002-9964-576X
Department of Operations Management and Information Systems, David Eccles School of Business, University of Utah, Salt Lake City, Utah 84112
- Olivia R. Liu Sheng
Olivia R. Liu Sheng
[email protected]https://orcid.org/0000-0002-5263-2726
Department of Operations Management and Information Systems, David Eccles School of Business, University of Utah, Salt Lake City, Utah 84112
Corresponding Author
Yang Wang
[email protected]https://orcid.org/0000-0002-0351-3739
Lubar School of Business, University of Wisconsin–Milwaukee, Milwaukee, Wisconsin 53201;
Vandana Ramachandran
[email protected]https://orcid.org/0000-0002-9964-576X
Department of Operations Management and Information Systems, David Eccles School of Business, University of Utah, Salt Lake City, Utah 84112
Olivia R. Liu Sheng
[email protected]https://orcid.org/0000-0002-5263-2726
Department of Operations Management and Information Systems, David Eccles School of Business, University of Utah, Salt Lake City, Utah 84112
