Pay-What-You-Want Pricing in the Digital Product Marketplace: A Feasible Alternative to Piracy Prevention?
Published Online:12 Jan 2022https://doi.org/10.1287/isre.2021.1094
References
- (2002) Giving according to GARP: An experimental test of the consistency of preferences for altruism. Econometrica 70(2):737–753.Crossref, Google Scholar
- (2008) Let the pirates patch? An economic analysis of software security patch restrictions. Inform. Systems Res. 19(1):48–70.Link, Google Scholar
- (2006) A model of piracy. Inform. Econom. Policy 18(3):303–320.Crossref, Google Scholar
- (2017) Power and the appeal of the deal: How consumers value the control provided by pay what you want (PWYW) pricing. Marketing Lett. 28(3):437–447.Crossref, Google Scholar
- (2000) ERC: A theory of equity, reciprocity, and competition. Amer. Econom. Rev. 90(1):166–193.Crossref, Google Scholar
- (2002) Understanding social preferences with simple tests. Quart. J. Econom. 117(3):817–869.Crossref, Google Scholar
- (2013) The benefit of uniform price for branded variants. Marketing Sci. 32(1):36–50.Link, Google Scholar
- (2003) Information goods pricing and copyright enforcement: Welfare analysis. Inform. Systems Res. 14(1):107–123.Link, Google Scholar
- (2017) Pay-as-you-wish pricing. Marketing Sci. 36(5):780–791.Link, Google Scholar
- (1991) Software piracy: An analysis of protection strategies. Management Sci. 37(2):125–139.Link, Google Scholar
- (2007) Fairness and channel coordination. Management Sci. 53(8):1303–1314.Link, Google Scholar
- (2014) Gone in 60 seconds: The impact of the Megaupload shutdown on movie sales. Internat. J. Indust. Organ. 33:1–8.Crossref, Google Scholar
- (2017) Copyright enforcement in the digital age: Empirical evidence and policy implications. Commun. ACM 60(2):68–75.Crossref, Google Scholar
- (2010) Converting pirates without cannibalizing purchasers: The impact of digital distribution on physical sales and internet piracy. Marketing Sci. 29(6):1138–1151.Link, Google Scholar
- (2014) The effect of graduated response anti-piracy laws on music sales: Evidence from an event study in France. J. Indust. Econom. 62(3):541–553.Crossref, Google Scholar
- (2018) Online piracy and the longer arm of enforcement. Management Sci. 65(3):1173–1190.Link, Google Scholar
- (2013) Are pay-what-you-want restaurants a good idea? Guardian (July 11), https://www.theguardian.com/lifeandstyle/2013/jul/11/pay-what-you-want-restaurants.Google Scholar
- (2004) A theory of sequential reciprocity. Games Econom. Behav. 47(2):268–298.Crossref, Google Scholar
- (2014) Substituting piracy with a pay-what-you-want option: Does it make sense? Eur. J. Law Econom. 37(2):277–297.Crossref, Google Scholar
- (1999) A theory of fairness, competition, and cooperation. Quart. J. Econom. 114(3):817–868.Crossref, Google Scholar
- (2002) Do we care what others get? A behaviorist approach to targeted promotions. J. Marketing Res. 39(3):277–291.Crossref, Google Scholar
- (2012) Selection in a field experiment with voluntary participation. J. Appl. Econometrics 27(1):63–84.Crossref, Google Scholar
- (2017) Pay-what-you-want pricing: An integrative review of the empirical research literature. Management Sci. Lett. 7(1):35–62.Crossref, Google Scholar
- (2010) Shared social responsibility: A field experiment in pay-what-you-want pricing and charitable giving. Science 329(5989):325–327.Crossref, Google Scholar
- (2008) Digital piracy: A competitive analysis. Marketing Sci. 27(4):610–626.Link, Google Scholar
- (2012) The impacts of piracy and supply chain contracts on digital music channel performance. Decision Support Systems 52(3):590–603.Crossref, Google Scholar
- (2018) The “invisible hand” of piracy: An economic analysis of the information-goods supply chain. MIS Quart. 42(4):1117–1141.Crossref, Google Scholar
- (2009) Pay what you want: A new participative pricing mechanism. J. Marketing 73(1):44–58.Crossref, Google Scholar
- (2015) Louis C.K. released a new comedy special and you can pay what you want for it. Week (August 8), http://theweek.com/speedreads/570880/louisck-released-new-comedy-special-pay-what-want.Google Scholar
- (2013) Effects of piracy on quality of information goods. Management Sci. 59(1):245–264.Link, Google Scholar
- (1989) Social utility and decision making in interpersonal contexts. J. Personality Soc. Psych. 57(3):426–441.Crossref, Google Scholar
- (1993) Incorporating fairness into game theory and economics. Amer. Econom. Rev. 83(5):1281–1302.Google Scholar
- (2009) Do consumers pay voluntarily? The case of online music. J. Econom. Behav. Organ. 71(2):395–406.Crossref, Google Scholar
- (2012) Norms, moods and free lunch: Longitudinal evidence on payments from a pay-what-you-want restaurant. J. Socio-Econom. 41(4):476–483.Crossref, Google Scholar
- (2015) Pay what you want as a marketing strategy in monopolistic and competitive markets. Management Sci. 61(6):1217–1236.Link, Google Scholar
- (1999) A strategic approach to software protection. J. Econom. Management Strategy 8(2):163–190.Crossref, Google Scholar
- (2015) Optimal digital rights management with uncertain piracy. Decision Sci. 46(1):165–191.Crossref, Google Scholar
- (2007) Radiohead says: Pay what you want. Time (October 1), http://content.time.com/time/arts/article/0,8599,1666973,00.html.Google Scholar
- (2012) At Panera’s pay-what-you-want cafes, customers usually pay full price. Time (February 27), https://business.time.com/2012/02/27/at-paneras-pay-what-you-want-cafes-customers-usually-pay-full-price/.Google Scholar

