Department of Marketing and Behavioural Science, Sauder School of Business, University of British Columbia, Vancouver, British Columbia V6T 1Z2, Canada;
Department of Marketing and Behavioural Science, Sauder School of Business, University of British Columbia, Vancouver, British Columbia V6T 1Z2, Canada;
Byung Cho Kim, So Eun Park, Detmar W. Straub (2022) Pay-What-You-Want Pricing in the Digital Product Marketplace: A Feasible Alternative to Piracy Prevention?. Information Systems Research 33(3):784-793.
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