Second Screening—The Influence of Concurrent TV Consumption on Online Shopping Behavior

References

• Adomavicius G, Tuzhilin A (2015) Context aware recommender systems. Ricci F, Rokach L, Shapira B, Kantor PB, eds. Recommender Systems Handbook (Springer, Boston), 266–290.Crossref, Google Scholar
• Armstrong GB, Chung L (2000) Background television and reading memory in context: Assessing TV interference and facilitative context effects on encoding vs. retrieval processes. Comm. Res. 27(3):327–352.Crossref, Google Scholar
• Baymard Institute (2019) 40 cart abandonment rate statistics. Accessed January 28, 2022, https://baymard.com/lists/cart-abandonment-rate.Google Scholar
• Bowman LL, Levine LE, Waite BM, Gendron M (2010) Can students really multitask? An experimental study of instant messaging while reading. Comput. Ed. 54(4):927–931.Crossref, Google Scholar
• Brasel SA, Gips J (2011) Media multitasking behavior: Concurrent television and computer usage. Cyberpsych. Behav. Soc. Networking 14(9):527–534.Crossref, Google Scholar
• Bronnenberg BJ, Kim JB, Mela CF (2016) Zooming in on choice: How do consumers search for cameras online? Marketing Sci. 35(5):693–712.Link, Google Scholar
• Chang Y (2017) The influence of media multitasking on the impulse to buy: A moderated mediation model. Comput. Human Behav. 70:60–66.Crossref, Google Scholar
• Courage ML, Bakhtiar A, Fitzpatrick C, Kenny S, Brandeau K (2015) Growing up multitasking: The costs and benefits for cognitive development. Developmental Rev. 35:5–41.Crossref, Google Scholar
• Davenport TH, Beck JC (2001) The Attention Economy: Understanding the New Currency of Business (Harvard Business Press, Boston).Crossref, Google Scholar
• Droesche B (2019) Nearly half of TV viewers browse online while watching their favorite movies and shows. eMarketer (May 10), https://www.emarketer.com/content/nearly-half-of-tv-viewers-browse-online-while-watching-their-favorite-movies-shows.Google Scholar
• Goldhaber MH (1997) The attention economy and the net. First Monday 2(4).Google Scholar
• Google (2012) The new multi-screen world: Understanding cross-platform consumer behavior. https://www.thinkwithgoogle.com/advertising-channels/mobile-marketing/the-new-multi-screen-world-study/.Google Scholar
• Hall AR, Rudebusch GD, Wilcox DW (1996) Judging instrument relevance in instrumental variables estimation. Internat. Econom. Rev. 37(2):283–298.Crossref, Google Scholar
• Hinz O, Hill S, Kim JY (2016) TV’s dirty little secret: The negative effect of popular tv on online auction sales. MIS Quart. 40(3):623–644.Crossref, Google Scholar
• Jenkins JL, Anderson BB, Vance A, Kirwan CB, Eargle D (2016) More harm than good? How messages that interrupt can make us vulnerable. Inform. Systems Res. 27(4):880–896.Link, Google Scholar
• Kahneman D (1973) Attention and Effort (Prentice-Hall, Englewood Cliffs, NJ).Google Scholar
• Kleibergen F, Paap R (2006) Generalized reduced rank tests using the singular value decomposition. J. Econometrics 133(1):97–126.Crossref, Google Scholar
• Lee J, Lin L, Robertson T (2012) The impact of media multitasking on learning. Learning Media Tech. 37(1):94–104.Crossref, Google Scholar
• Lewis RA, Rao JM, Reiley DH (2011) Here, there, and everywhere: Correlated online behaviors can lead to overestimates of the effects of advertising. Proc. 20th Internat. Conf. World Wide Web (ACM, New York), 157–166.Google Scholar
• Liaukonyte J, Teixeira T, Wilbur KC (2015) Television advertising and online shopping. Marketing Sci. 34(3):311–330.Link, Google Scholar
• Lovett M, Peres R, Shachar R (2014) A data set of brands and their characteristics. Marketing Sci. 33(4):609–617.Link, Google Scholar
• Moe WW (2003) Buying, searching, or browsing: Differentiating between online shoppers using in-store navigational clickstream. J. Consumer Psych. 13(1–2):29–39.Crossref, Google Scholar
• Moore GC, Benbasat I (1991) Development of an instrument to measure the perceptions of adopting an information technology innovation. Inform. Systems Res. 2(3):192–222.Link, Google Scholar
• Neate T, Jones M, Evans M (2017) Cross-device media: A review of second screening and multi-device television. Personal Ubiquitous Comput. 21(2):391–405.Crossref, Google Scholar
• Nielsen (2018) Juggling act: Audiences have more media at their disposal and are using them simultaneously. Insights (December 12), https://www.nielsen.com/us/en/insights/news/2018/juggling-act-audiences-have-more-media-at-their-disposal-and-are-using-them-simultaneously.html.Google Scholar
• Ophir E, Nass C, Wagner AD (2009) Cognitive control in media multitaskers. Proc. Natl. Acad. Sci. USA 106(37):15583–15587.Crossref, Google Scholar
• Pool MM, Van Der Voort TH, Beentjes JW, Koolstra CM (2000) Background television as an inhibitor of performance on easy and difficult homework assignments. Comm. Res. 27(3):293–326.Crossref, Google Scholar
• Rose E (2010) Continuous partial attention: Reconsidering the role of online learning in the age of interruption. Ed. Tech. 50(4):41–46.Google Scholar
• Scholz M, Brenner C, Hinz O (2019) Akegis: Automatic keyword generation for sponsored search advertising in online retailing. Decision Support Systems 119:96–106.Crossref, Google Scholar
• Stelter B (2012) DirecTV and Viacom settle dispute over fees, restoring service. New York Times (July 20), https://mediadecoder.blogs.nytimes.com/2012/07/20/directv-and-viacom-settle-dispute-over-fees-restoring-service.Google Scholar
• Stern H (1962) The significance of impulse buying today. J. Marketing 26(2):59–62.Crossref, Google Scholar
• Stock J, Yogo M (2005) Testing for weak instruments in linear iv regression. Andrews D, Stock J, eds. Identification and Inference for Econometric Models: Essays in Honor of Thomas Rothenberg (Cambridge University Press, Cambridge, UK), 80–108.Crossref, Google Scholar
• Telford CW (1931) The refractory phase of voluntary and associative responses. J. Experiment. Psych. 14(1):1–36.Crossref, Google Scholar
• Xu K, Chan J, Ghose A, Han SP (2016) Battle of the channels: The impact of tablets on digital commerce. Management Sci. 63(5):1469–1492.Link, Google Scholar