Second Screening—The Influence of Concurrent TV Consumption on Online Shopping Behavior
Published Online:3 Feb 2022https://doi.org/10.1287/isre.2021.1099
- Cited by
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- IEEE Transactions on Engineering Management, Vol. 71
Volume 33, Issue 3
September 2022
Pages iii-vii, 765-1118, C2
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- Received:February 22, 2019
- Accepted:December 12, 2021
- Published Online:February 03, 2022
Copyright © 2022, INFORMS
Cite as
Oliver Hinz, Shawndra Hill, Amit Sharma (2022) Second Screening—The Influence of Concurrent TV Consumption on Online Shopping Behavior. Information Systems Research 33(3):809-823.
https://doi.org/10.1287/isre.2021.1099
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