How Product Display Orientation Affects Customers’ Choice Satisfaction in Online Purchase: A Choice Closure Perspective
References
- (2019) Reducing recommender system biases: An investigation of rating display designs. MIS Quart. 43(4):1321–1341.Crossref, Google Scholar
- (1985) From intentions to actions: A theory of planned behavior. Kuhl J, Beckmann J, eds. Action Control, SSSP Springer Series in Social Psychology (Springer, Berlin, Heidelberg).Crossref, Google Scholar
- (1968) Human memory: A proposed system and its control processes. Spence KW, Spence JT, eds. Psychology of Learning and Motivation, vol. 2 (Academic Press, New York), 89–195.Google Scholar
- (2001) Bad is stronger than good. Rev. Gen. Psych. 5(4):323–370.Crossref, Google Scholar
- (2005) Psychological closure as a memory phenomenon. Memory 13(6):574–593.Crossref, Google Scholar
- (2019) Using eye tracking to expose cognitive processes in understanding conceptual models. MIS Quart. 43(4):1105–1126.Crossref, Google Scholar
- (1964) An analysis of transformations. J. Roy. Statist. Soc. B Methodological 26(2):211–243.Crossref, Google Scholar
- (2000) Focusing on the forgone: How value can appear so different to buyers and sellers. J. Consumer Res. 27(3):360–370.Crossref, Google Scholar
- (2003) Option attachment: When deliberating makes choosing feel like losing. J. Consumer Res. 30(1):15–29.Crossref, Google Scholar
- (2003) When more is less and less is more: The role of ideal point availability and assortment in consumer choice. J. Consumer Res. 30(2):170–183.Crossref, Google Scholar
- (2015) Choice overload: A conceptual review and meta-analysis. J. Consumer Psych. 25(2):333–358.Crossref, Google Scholar
- Cook TD, Campbell DT, Shadish W (2002) Experimental and Quasi-experimental Designs for Generalized Causal Inference, vol. 1195 (Houghton Mifflin, Boston).Google Scholar
- (2022) Validation of Gazepoint low-cost eye-tracking and psychophysiology bundle. Behav. Res. Methods 54(2):1027–1049.Crossref, Google Scholar
- (2009) Exploring human images in website design: A multi-method approach. MIS Quart. 33(3):539–566.Crossref, Google Scholar
- (2011) Visual Prosthetics: Physiology, Bioengineering, Rehabilitation (Springer US, Boston).Crossref, Google Scholar
- (2013) Product-oriented web technologies and product returns: An exploratory study. Inform. Systems Res. 24(4):998–1010.Link, Google Scholar
- (2016) A “wide” variety: Effects of horizontal vs. vertical display on assortment processing, perceived variety, and choice. J. Marketing Res. 53(5):682–698.Crossref, Google Scholar
- (1997) Consumer preference for a no-choice option. J. Consumer Res. 24(2):215–231.Crossref, Google Scholar
- (2010) Great expectations?! Assortment size, expectations, and satisfaction. J. Marketing Res. 47(2):312–322.Crossref, Google Scholar
- (2019) Assessing the design choices for online recommendation agents for older adults: Older does not always mean simpler information technology. MIS Quart. 43(1):329–346.Crossref, Google Scholar
- (1984) Audience involvement in advertising: Four levels. J. Consumer Res. 11(1):581–592.Crossref, Google Scholar
- (2013) Turning the page: The impact of choice closure on satisfaction. J. Consumer Res. 40(2):268–283.Crossref, Google Scholar
- (2018) Seeking and avoiding choice closure to enhance outcome satisfaction. J. Consumer Res. 45(4):792–809.Crossref, Google Scholar
- (2023) When images backfire: The effect of customer-generated images on product rating dynamics. Inform. Systems Res. 34(4):1641–1663.Link, Google Scholar
- (2017) Introduction to Mediation, Moderation, and Conditional Process Analysis: A Regression-Based Approach (Guilford, New York).Google Scholar
- (2005) Involvement and decision-making performance with a decision aid: The influence of social multimedia, gender, and playfulness. J. Management Inform. Systems 22(3):15–54.Crossref, Google Scholar
- (2004a) Does animation attract online users’ attention? The effects of Flash on information search performance and perceptions. Inform. Systems Res. 15(1):60–86.Link, Google Scholar
- (2004b) The effects of information format and shopping task on consumers’ online shopping behavior: A cognitive fit perspective. J. Management Inform. Systems 21(3):149–184.Crossref, Google Scholar
- (1987) The management information and decision support (MIDS) system at Lockheed-Georgia. MIS Quart. 11(1):127–140.Crossref, Google Scholar
- (1999) Correction processes in consumer choice. Marketing Lett. 10(2):107–112.Crossref, Google Scholar
- (2017) The effects of physical distance from a brand extension on the impact of brand-extension fit. Psych. Marketing 34(1):59–69.Crossref, Google Scholar
- (2019a) The influence of product anthropomorphism on comparative judgment. J. Consumer Res. 46(5):936–955.Google Scholar
- (2019b) Large online product catalog space indicates high store price: Understanding customers’ overgeneralization and illogical inference. Inform. Systems Res. 30(3):963–979.Link, Google Scholar
- (2015) The effects of single-serve packaging on consumption closure and judgments of product efficacy. J. Consumer Res. 42(6):858–878.Crossref, Google Scholar
- (2010) The perceptual fluency effect on pleasurable online shopping experience. J. Res. Interactive Marketing 4(4):280–295.Crossref, Google Scholar
- (2011) Decision speed and choice regret: When haste feels like waste. J. Experiment. Soc. Psych. 47(3):533–540.Crossref, Google Scholar
- (1997) A generalized utility model of disappointment and regret effects on post-choice valuation. Marketing Sci. 16(2):97–111.Link, Google Scholar
- (2000) When choice is demotivating: Can one desire too much of a good thing? J. Personality Soc. Psych. 79(6):995–1006.Crossref, Google Scholar
- (2012) The influence of selective attention and inattention to products on subsequent choice. J. Consumer Res. 39(6):1258–1274.Crossref, Google Scholar
- (2017) Physical proximity increases persuasive effectiveness through visual imagery. J. Consumer Psych. 27(4):435–447.Crossref, Google Scholar
- (2004) Virtual product experience: Effects of visual and functional control of products on perceived diagnosticity and flow in electronic shopping. J. Management Inform. Systems 21(3):111–147.Crossref, Google Scholar
- (2007a) Research note—Investigating the influence of the functional mechanisms of online product presentations. Inform. Systems Res. 18(4):454–470.Link, Google Scholar
- (2007b) The effects of presentation formats and task complexity on online consumers’ product understanding. MIS Quart. 31(3):475–500.Crossref, Google Scholar
- (2012) An eye movement analysis of the spatial contiguity effect in multimedia learning. J. Experiment. Psych. Appl. 18(2):178–191.Crossref, Google Scholar
- (1986) Norm theory: Comparing reality to its alternatives. Psych. Rev. 93(2):136–153.Crossref, Google Scholar
- (1979) Prospect theory: An analysis of decision under risk. Econometrica 47(2):263–291.Crossref, Google Scholar
- (2008) Using an attribute-based decision support system for user-customized products online: An experimental investigation. MIS Quart. 32(1):159–177.Crossref, Google Scholar
- (2009) It’s time to vote: The effect of matching message orientation and temporal frame on political persuasion. J. Consumer Res. 35(6):877–889.Crossref, Google Scholar
- (2019) Position effects of menu item displays in consumer choices: Comparisons of horizontal vs. vertical displays. Cornell Hospitality Quart. 60(2):116–124.Crossref, Google Scholar
- (2022) Comparing low sensory enabling (LSE) and high sensory enabling (HSE) virtual product presentation modes in e-commerce. Inform. Systems J. 32(5):1034–1063.Crossref, Google Scholar
- (2006) The goal-gradient hypothesis resurrected: Purchase acceleration, illusionary goal progress, and customer retention. J. Marketing Res. 43(1):39–58.Crossref, Google Scholar
- (1957) The vertical-horizontal illusion and the visual field. J. Experiment. Psych. 53(6):405–407.Crossref, Google Scholar
- (1993) The contemporary theory of metaphor. Ortony A, ed. Metaphor and Thought (Cambridge University Press, Cambridge, UK), 203–251.Crossref, Google Scholar
- (2010) A metaphor-enriched social cognition. Psych. Bull. 136(6):1045–1067.Crossref, Google Scholar
- (2010) The conflicting choices of alternating selves. Organ. Behav. Human Decision Processes 111(1):48–61.Crossref, Google Scholar
- (2004) Bringing the frame into focus: The influence of regulatory fit on processing fluency and persuasion. J. Personality Soc. Psych. 86(2):205–218.Crossref, Google Scholar
- (2009) The persuasive power of regulatory fit. Wanke M, ed. Social Psychology of Consumer Behavior (Psychology Press, New York), 319–333.Google Scholar
- (2010) Value from regulatory construal fit: The persuasive impact of fit between consumer goals and message concreteness. J. Consumer Res. 36(5):735–747.Crossref, Google Scholar
- (2017) Interpreting regression results using average marginal effects with R’s margins. Accessed July 31, 2024, https://cran.r-project.org/package=margins/vignettes/TechnicalDetails.pdf.Google Scholar
- (2010) Sealing the emotions genie: The effects of physical enclosure on psychological closure. Psych. Sci. 21(8):1047–1050.Crossref, Google Scholar
- (2014) Cognitive load for configuration comprehension in computer-supported geometry problem solving: An eye movement perspective. Internat. J. Sci. Math. Ed. 12(3):605–627.Crossref, Google Scholar
- (2018) Time effect of disconfirmation on online shopping. Behav. Inform. Tech. 37(1):87–101.Crossref, Google Scholar
- (2019) Touching products virtually: Facilitating consumer mental imagery with gesture control and visual presentation. J. Management Inform. Systems 36(3):823–854.Crossref, Google Scholar
- (2016) “Cargo Cult” science in traditional organization and information systems survey research: A case for using nontraditional methods of data collection, including Mechanical Turk and online panels. J. Strategic Inform. Systems 25(3):232–240.Crossref, Google Scholar
- (2023) The billion dollar return nightmare: Why retailers are enabling ‘keep it’ policies. Forbes (December 5), https://www.forbes.com/sites/claraludmir/2023/12/05/the-billion-dollar-return-nightmare-why-retailers-are-enabling-keep-it-policies/?sh=2d9f729ffbf9.Google Scholar
- (2014) The maximizing mind-set. J. Consumer Res. 41(1):71–92.Crossref, Google Scholar
- (2018) Multilevel multivariate meta-analysis with application to choice overload. Psychometrika 83(1):255–271.Crossref, Google Scholar
- (2008) The mere categorization effect: How the presence of categories increases choosers’ perceptions of assortment variety and outcome satisfaction. J. Consumer Res. 35(2):202–215.Crossref, Google Scholar
- (2012) Eternal quest for the best: Sequential (vs. simultaneous) option presentation undermines choice commitment. J. Consumer Res. 39(6):1300–1312.Crossref, Google Scholar
- (2020) Effectiveness of location-based advertising and the impact of interface design. J. Management Inform. Systems 37(2):431–456.Crossref, Google Scholar
- (2014) The fluent online shopping experience. J. Bus. Res. 67(11):2486–2493.Crossref, Google Scholar
- (2006) The endowed progress effect: How artificial advancement increases effort. J. Consumer Res. 32(4):504–512.Crossref, Google Scholar
- (2002) Eye movements in the visual search of word lists. Vision Res. 42(12):1499–1512.Crossref, Google Scholar
- (1977) Effect of expectation and disconfirmation on postexposure product evaluations: An alternative interpretation. J. Appl. Psych. 62(4):480–486.Crossref, Google Scholar
- (1980) A cognitive model of the antecedents and consequences of satisfaction decisions. J. Marketing Res. 17(4):460–469.Crossref, Google Scholar
- (2002) Website usability, design, and performance metrics. Inform. Systems Res. 13(2):151–167.Link, Google Scholar
- (2009) The influence of website characteristics on a consumer’s urge to buy impulsively. Inform. Systems Res. 20(1):60–78.Link, Google Scholar
- (1982) Contingent decision behavior. Psych. Bull. 92(2):382–402.Crossref, Google Scholar
- (2022) What are Americans’ biggest online shopping regrets? Accessed March 28, 2022, https://money.slickdeals.net/surveys/online-shopping-regrets-2022-survey/.Google Scholar
- (2020) Eye-tracking-based classification of information search behavior using machine learning: Evidence from experiments in physical shops and virtual reality shopping environments. Inform. Systems Res. 31(3):675–691.Link, Google Scholar
- (2009) Evaluating anthropomorphic product recommendation agents: A social relationship perspective to designing information systems. J. Management Inform. Systems 25(4):145–182.Crossref, Google Scholar
- (2022) Horizontal scrolling and user experience: Best practices. Accessed October 18, 2013, https://usabilitygeek.com/horizontal-scrolling-user-experience-best-practices/.Google Scholar
- (1997) Counterfactual thinking. Psych. Bull. 121(1):133–148.Crossref, Google Scholar
- (1983) Strategies for multiattribute binary choice. J. Experiment. Psych. Learn. Memory Cognition 9(4):676–696.Crossref, Google Scholar
- (1994) An eye-fixation analysis of choice processes for consumer nondurables. J. Consumer Res. 21(2):274–290.Crossref, Google Scholar
- (2018) The impact of online product reviews on product returns. Inform. Systems Res. 29(3):723–738.Link, Google Scholar
- (2011) Turning to learn: Screen orientation and reasoning with small devices. Comput. Human Behav. 27(2):793–797.Crossref, Google Scholar
- (2010) Can there ever be too many options? A meta-analytic review of choice overload. J. Consumer Res. 37(3):409–425.Crossref, Google Scholar
- (2020) The effectiveness of abstract vs. concrete fear appeals in information security. J. Management Inform. Systems 37(3):723–757.Crossref, Google Scholar
- ScientiaMobile (2018) Mobile overview report (MOVR): October–December 2018. February 12, 2019, https://www.scientiamobile.com/wp-content/uploads/2019/02/MOVR-2018-Q4-Final.pdf.Google Scholar
- (2014) The completeness heuristic: Product shape completeness influences size perceptions, preference, and consumption. J. Marketing Res. 51(1):57–68.Crossref, Google Scholar
- (2013) Information acquisition during online decision making: A model-based exploration using eye-tracking data. Management Sci. 59(5):1009–1026.Link, Google Scholar
- (2000) The impact of anticipating satisfaction on consumer choice. J. Consumer Res. 27(2):202–216.Crossref, Google Scholar
- (2011) False-positive psychology: Undisclosed flexibility in data collection and analysis allows presenting anything as significant. Psych. Sci. 22(11):1359–1366.Crossref, Google Scholar
- (2018) Two lines: A valid alternative to the invalid testing of u-shaped relationships with quadratic regressions. Adv. Methods Practices Psych. Sci. 1(4):538–555.Crossref, Google Scholar
- (1992) Choice in context: Tradeoff contrast and extremeness aversion. J. Marketing Res. 29(3):281–295.Crossref, Google Scholar
- (2005) Establishing a causal chain: Why experiments are often more effective than mediational analyses in examining psychological processes. J. Personality Soc. Psych. 89(6):845–851.Crossref, Google Scholar
- (2002) Visual field. Adelman G, Smith BH, eds. Encyclopedia of Neuroscience, 4th ed., on CD-ROM (Elsevier Science, B.V., Amsterdam), 2127–2129.Google Scholar
- (2005) The effects of virtual reality on consumer learning: An empirical investigation. MIS Quart. 29(4):673–697.Crossref, Google Scholar
- (2012) The influence of price presentation order on consumer choice. J. Marketing Res. 49(5):708–717.Crossref, Google Scholar
- (2014) Predicted Probabilities and Marginal Effects After (Ordered) Logit/Probit Using Margins in Stata (Princeton University, Princeton, NJ).Google Scholar
- (1998) Effect of regret on post-choice valuation: The case of more than two alternatives. Organ. Behav. Human Decision Processes 76(1):48–69.Crossref, Google Scholar
- (2008) Releasing the regret lock: Consumer response to new alternatives after a sale. J. Consumer Res. 35(6):1039–1059.Crossref, Google Scholar
- (1992) Choice under conflict: The dynamics of deferred decision. Psych. Sci. 3(6):358–361.Crossref, Google Scholar
- (2018) Why are you swiping right? The impact of product orientation on swiping responses. J. Consumer Res. 45(3):633–647.Google Scholar
- (2023) What does it cost to redesign a website in 2022? Accessed October 7, 2023, https://blog.hubspot.com/website/website-redesign-cost#:∼:text=A%20do%2Dit%2Dyourself%20website,usually%20from%20%2440%2C000%20to%20%2475%2C000.Google Scholar
- (2017) Role of local presence in online impulse buying. Inform. Management 54(8):1038–1048.Crossref, Google Scholar
- (2021) Do fit opinions matter? The impact of fit context on online product returns. Inform. Systems Res. 32(1):268–289.Link, Google Scholar
- (1999) Portrait vs. landscape: Potential users’ preferences for screen orientation. Newspaper Res. J. 20(4):50–61.Crossref, Google Scholar
- (2011) What signal are you sending? How website quality influences perceptions of product quality and purchase intentions. MIS Quart. 35(2):373–396.Crossref, Google Scholar
- (2018) The Influence of purchase motivation on perceived preference uniqueness and assortment size choice. J. Consumer Res. 45(4):710–724.Crossref, Google Scholar
- (1966) Horizontal vs. vertical display of numbers. Human Factors 8(3):237–238.Crossref, Google Scholar
- (1991) Labeling: The need for greater person-environment individuation. Snyder CR, Forsyth DR, eds. Handbook of Social and Clinical Psychology: The Health Perspective (Pergamon Press, Oxford, UK), 469–487.Google Scholar
- (2014) The nature and consequences of trade-off transparency in the context of recommendation agents. MIS Quart. 38(2):379–406.Crossref, Google Scholar
- (2019) Try it on! Contingency effects of virtual fitting rooms. J. Management Inform. Systems 36(3):789–822.Crossref, Google Scholar
- (1967) Eye movements during perception of complex objects. Yarbus AL, ed. Eye Movements and Vision (Springer US, Boston), 171–211.Crossref, Google Scholar
- (2015) Enticing and engaging consumers via online product presentations: The effects of restricted interaction design. J. Management Inform. Systems 31(4):213–242.Crossref, Google Scholar
- (2019) Acting like humans? Anthropomorphism and consumer’s willingness to pay in electronic commerce. J. Management Inform. Systems 36(2):450–477.Crossref, Google Scholar
- (1999) Anticipated regret, expected feedback and behavioral decision making. J. Behav. Decision Making 12(2):93–106.Crossref, Google Scholar
- (2001) Eye movements during change detection: Implications for search constraints, memory limitations, and scanning strategies. Perception Psychophysics 63(2):209–225.Crossref, Google Scholar
- (2011) Effects of social and temporal distance on consumers’ responses to peer recommendations. J. Marketing Res. 48(3):486–496.Crossref, Google Scholar
- (2010) Reconsidering Baron and Kenny: Myths and truths about mediation analysis. J. Consumer Res. 37(2):197–206.Crossref, Google Scholar
- (2014) Low-cost eye-trackers: Useful for information systems research? Iliadis L, Papazoglou M, Pohl K, eds. Internat. Conf. Adv. Inform. Systems Engrg. CAiSE 2014 (Springer, Cham, Switzerland), 159–170.Google Scholar

