How Product Display Orientation Affects Customers’ Choice Satisfaction in Online Purchase: A Choice Closure Perspective
Published Online:19 Dec 2024https://doi.org/10.1287/isre.2022.0575
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Volume 36, Issue 3
September 2025
Pages iv-xii, 1269-1947, iii
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- Received:October 17, 2022
- Accepted:November 01, 2024
- Published Online:December 19, 2024
Copyright © 2024, INFORMS
Cite as
Yanli Jia, Yulin Fang, Jun Ouyang (2024) How Product Display Orientation Affects Customers’ Choice Satisfaction in Online Purchase: A Choice Closure Perspective. Information Systems Research 36(3):1587-1611.
https://doi.org/10.1287/isre.2022.0575
Keywords
The authors thank for the feedback from the behavioural science conference jointly hosted by IBDS and IDEI held in July 2023 at The University of Hong Kong. The three authors contributed equally to this work and should share first authorship.
