Help
Cart
Skip main navigation

Available Issues

April 10, 2013 - April 2, 2026

Available Issues

April 10, 2013 - April 2, 2026

The Impact of Mobile Data Cost on Consumer Price Sensitivity: A Study of a Hotel Booking App

Published Online:17 Dec 2024https://doi.org/10.1287/isre.2023.0450

References

  • Bakos JY (1997) Reducing buyer search costs: Implications for electronic marketplaces. Management Sci. 43(12):1676–1692.Link, Google Scholar
  • Bang Y, Lee DJ, Han K, Hwang M, Ahn JH (2013) Channel capabilities, product characteristics, and the impacts of mobile channel introduction. J. Management Inform. Systems 30(2):101–126.Crossref, Google Scholar
  • Bell DR, Ho TH, Tang CS (1998) Determining where to shop: Fixed and variable costs of shopping. J. Marketing Res. 35(3):352–369.Crossref, Google Scholar
  • Brynjolfsson E, Smith MD (2000) Frictionless commerce? A comparison of internet and conventional retailers. Management Sci. 46(4):563–585.Link, Google Scholar
  • Brynjolfsson E, Hu Y, Rahman MS (2009) Battle of the retail channels: How product selection and geography drive cross-channel competition. Management Sci. 55(11):1755–1765.Link, Google Scholar
  • Brynjolfsson E, Hu Y, Simester D (2011) Goodbye Pareto principle, hello long tail: The effect of search costs on the concentration of product sales. Management Sci. 57(8):1373–1386.Link, Google Scholar
  • Brynjolfsson E, Hu Y, Smith MD (2010) Long tails vs. superstars: The effect of information technology on product variety and sales concentration patterns. Inform. Systems Res. 21(4):736–747.Link, Google Scholar
  • Chen Y, Yao S (2017) Sequential search with refinement: Model and application with click-stream data. Management Sci. 63(12):4345–4365.Link, Google Scholar
  • Degeratu AM, Rangaswamy A, Wu J (2000) Consumer choice behavior in online and traditional supermarkets: The effects of brand name, price, and other search attributes. Internat. J. Res. Marketing 17(1):55–78.Crossref, Google Scholar
  • Dellaert BG, Häubl G (2012) Searching in choice mode: Consumer decision processes in product search with recommendations. J. Marketing Res. 49(2):277–288.Crossref, Google Scholar
  • Erdem T, Swait J, Louviere J (2002) The impact of brand credibility on consumer price sensitivity. Internat. J. Res. Marketing 19(1):1–19.Crossref, Google Scholar
  • Fink L, Papismedov D (2023) On the same page? What users benefit from a desktop view on mobile devices. Inform. Systems Res. 34(2):423–441.Link, Google Scholar
  • Fogg I (2018) The state of wifi vs mobile network experience as 5g arrives. Technical report, OpenSignal, London.Google Scholar
  • Ghose A, Goldfarb A, Han SP (2013) How is the mobile internet different? Search costs and local activities. Inform. Systems Res. 24(3):613–631.Link, Google Scholar
  • Ghose A, Ipeirotis PG, Li B (2019) Modeling consumer footprints on search engines: An interplay with social media. Management Sci. 65(3):1363–1385.Link, Google Scholar
  • Granados N, Gupta A, Kauffman RJ (2012) Online and offline demand and price elasticities: Evidence from the air travel industry. Inform. Systems Res. 23(1):164–181.Link, Google Scholar
  • Hanley N, Mourato S, Wright RE (2001) Choice modelling approaches: A superior alternative for environmental valuation? J. Econom. Surveys 15(3):435–462.Crossref, Google Scholar
  • Iacus SM, King G, Porro G (2012) Causal inference without balance checking: Coarsened exact matching. Political Anal. 20(1):1–24.Crossref, Google Scholar
  • Iyengar SS, Wells RE, Schwartz B (2006) Doing better but feeling worse: Looking for the “best” job undermines satisfaction. Psych. Sci. 17(2):143–150.Crossref, Google Scholar
  • Kapteyn A, Wansbeek T, Buyze J (1979) Maximizing or satisficing. Rev. Econom. Statist. 61(4):549–563.Crossref, Google Scholar
  • Kim JB, Albuquerque P, Bronnenberg BJ (2010) Online demand under limited consumer search. Marketing Sci. 29(6):1001–1023.Link, Google Scholar
  • Kök AG, Xu Y (2011) Optimal and competitive assortments with endogenous pricing under hierarchical consumer choice models. Management Sci. 57(9):1546–1563.Link, Google Scholar
  • Krämer J, Peitz M (2018) A fresh look at zero-rating. Telecommunications Policy 42(7):501–513.Crossref, Google Scholar
  • Levav J, Reinholtz N, Lin C (2012) The effect of ordering decisions by choice-set size on consumer search. J. Consumer Res. 39(3):585–599.Crossref, Google Scholar
  • Li H, Lu X, Liu X, Xie T, Bian K, Lin FX, Mei Q, Feng F (2015) Characterizing smartphone usage patterns from millions of android users. Proc. 2015 Internet Measurement Conf. (Association for Computing Machinery, New York), 459–472.Google Scholar
  • Li T, Kauffman RJ, van Heck E, Vervest P, Dellaert BG (2014) Consumer informedness and firm information strategy. Inform. Systems Res. 25(2):345–363.Link, Google Scholar
  • Li X, Grahl J, Hinz O (2022) How do recommender systems lead to consumer purchases? A causal mediation analysis of a field experiment. Inform. Systems Res. 33(2):620–637.Link, Google Scholar
  • Lynch JG, Ariely D (2000) Wine online: Search costs affect competition on price, quality, and distribution. Marketing Sci. 19(1):83–103.Link, Google Scholar
  • Ma J, Roese NJ (2014) The maximizing mind-set. J. Consumer Res. 41(1):71–92.Crossref, Google Scholar
  • Nevo A, Turner JL, Williams JW (2016) Usage-based pricing and demand for residential broadband. Econometrica 84(2):411–443.Crossref, Google Scholar
  • Ngwe D, Ferreira KJ, Teixeira T (2019) The impact of increasing search frictions on online shopping behavior: Evidence from a field experiment. J. Marketing Res. 56(6):944–959.Crossref, Google Scholar
  • Park Y, Bang Y, Ahn JH (2020) How does the mobile channel reshape the sales distribution in e-commerce? Inform. Systems Res. 31(4):1164–1182.Link, Google Scholar
  • Sahota D (2014) US smartphone users enticed by sponsored data plans, reports survey. Accessed April 17, 2014, https://www.telecoms.com/mobile-devices/us-smartphone-users-enticed-by-sponsored-data-plans-reports-survey#close-modal.Google Scholar
  • Schwartz B, Ward A, Monterosso J, Lyubomirsky S, White K, Lehman DR (2002) Maximizing vs. satisficing: Happiness is a matter of choice. J. Personality Soc. Psych. 83(5):1178–1197.Crossref, Google Scholar
  • Seitz L (2024) What to do when you’re close to your data cap. Accessed April 18, 2024, https://www.broadbandsearch.net/blog/tips-for-approaching-data-cap#post-navigation-0.Google Scholar
  • Simonson I, Tversky A (1992) Choice in context: Tradeoff contrast and extremeness aversion. J. Marketing Res. 29(3):281–295.Crossref, Google Scholar
  • Smith GE, Venkatraman MP, Dholakia RR (1999) Diagnosing the search cost effect: Waiting time and the moderating impact of prior category knowledge. J. Econom. Psych. 20(3):285–314.Crossref, Google Scholar
  • Szaniawska-Schiavo G (2022) Top 10+ mobile commerce statistics for 2023. Accessed December 19, 2022, https://www.tidio.com/blog/mobile-commerce-statistics/.Google Scholar
  • Ursu RM (2018) The power of rankings: Quantifying the effect of rankings on online consumer search and purchase decisions. Marketing Sci. 37(4):530–552.Link, Google Scholar
  • Wakefield KL, Inman JJ (2003) Situational price sensitivity: The role of consumption occasion, social context and income. J. Retailing 79(4):199–212.Crossref, Google Scholar
  • Walelgne EA, Asrese AS, Manner J, Bajpai V, Ott J (2021) Understanding data usage patterns of geographically diverse mobile users. IEEE Trans. Network Service Management 18(3):3798–3812.Crossref, Google Scholar
  • Wan X, Kumar A, Li X (2024) How do product recommendations help consumers search? Evidence from a field experiment. Management Sci. 70(9):5776–5794.Abstract, Google Scholar
  • Wang RJH, Malthouse EC, Krishnamurthi L (2015) On the go: How mobile shopping affects customer purchase behavior. J. Retailing 91(2):217–234.Crossref, Google Scholar
  • Wang SS, Van Der Lans R (2018) Modeling gift choice: The effect of uncertainty on price sensitivity. J. Marketing Res. 55(4):524–540.Crossref, Google Scholar
  • Weitzman ML (1979) Optimal search for the best alternative. Econometrica 47(3):641–654.Crossref, Google Scholar
  • Wu S, Tan Y, Chen Y, Liang Y (2022) How is mobile user behavior different? A hidden Markov model of cross-mobile application usage dynamics. Inform. Systems Res. 33(3):1002–1022.Link, Google Scholar
  • Xu L, Duan JA, Hu YJ, Cheng Y, Zhu Y (2019) Forward-looking behavior in mobile data consumption and targeted promotion design: A dynamic structural model. Inform. Systems Res. 30(2):616–635.Link, Google Scholar
  • Zandt F (2021) Where data plans know no bounds. Accessed September 30, 2021, https://www.statista.com/chart/25886/countries-with-highest-percentage-of-users-with-unlimited-mobile-dataplans.Google Scholar
Previous
Back to Top
Next
INFORMS site uses cookies to store information on your computer. Some are essential to make our site work; Others help us improve the user experience. By using this site, you consent to the placement of these cookies. Please read our Privacy Statement to learn more.
Agree