The Impact of Mobile Data Cost on Consumer Price Sensitivity: A Study of a Hotel Booking App

• Xiaopeng Luo

  Xiaopeng Luo

  [email protected]

  Business School, University of International Business and Economics, Beijing 100029, China

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  ,
• Cheng He

  Cheng He

  [email protected]

  Wisconsin School of Business, University of Wisconsin–Madison, Madison, Wisconsin 53706

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  ,
• Yu Jeffrey Hu

  Corresponding Author

  Yu Jeffrey Hu

  [email protected]

  https://orcid.org/0000-0001-8482-4899

  Daniels School of Business, Purdue University, West Lafayette, Indiana 47907

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  ,
• Xitong Li

  Xitong Li

  [email protected]

  https://orcid.org/0000-0002-8005-7212

  Department of Information Systems and Operations Management, HEC Paris, 78351 Jouy-en-Josas, France

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  ,
• Yuan Cheng

  Yuan Cheng

  [email protected]

  https://orcid.org/0000-0003-4771-672X

  School of Economics and Management, Tsinghua University, Beijing 100084, China

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