Research Note—Should Consumers Use the Halo to Form Product Evaluations?

Published Online:https://doi.org/10.1287/mnsc.1070.0742

References

  • Balzer W. K., Sulsky L. M. Halo and performance appraisal research: A critical examination. J. Appl. Psych. (1992) 77(6):975–985CrossrefGoogle Scholar
  • Bawa V. S., Brown S., Klein R. W.Estimation Risk and Optimal Portfolio Choice (1979) (North-Holland Publishing Company, Amsterdam) Google Scholar
  • Beckwith N. E., Lehmann D. R. The importance of halo effects in multi-attribute attitude models. J. Marketing Res. (1975) 12(3):265–275CrossrefGoogle Scholar
  • Burke M. C., Edell J. A. The impact of feelings on ad-based affect and cognition. J. Marketing Res. (1989) 26(1):69–83CrossrefGoogle Scholar
  • Casella G., Berger R. L.Statistical Inference (1990) (Wadsworth, Pacific Grove, CA) Google Scholar
  • Cooper W. H. Conceptual similarity as a source of illusory halo in job performance ratings. J. Appl. Psych. (1981) 66:302–307CrossrefGoogle Scholar
  • Efron B., Morris C. Stein's estimation rule and its competitors—An empirical Bayes approach. J. Amer. Statist. Assoc. (1973) 68(341):117–130Google Scholar
  • Efron B., Morris C. Data analysis using Stein's estimator and its generalizations. J. Amer. Statist. Assoc. (1975) 70(350):311–319CrossrefGoogle Scholar
  • Feldman J. M. A note on the statistical correction of halo error. J. Appl. Psych. (1986) 71:173–176CrossrefGoogle Scholar
  • Green E. J., Strawderman W. E. A James-Stein type estimator for combining unbiased and possibly biased estimators. J. Amer. Statist. Assoc. (1991) 86(416):1001–1006CrossrefGoogle Scholar
  • Huber J., McCann J. The impact of inferential beliefs on product evaluations. J. Marketing Res. (1982) 19(3):324–333CrossrefGoogle Scholar
  • James W., Stein C. Estimation with quadratic loss. Proc. Fourth Berkeley Sympos. Math. Statist. Probab. (1960) 1(University of California Press, Berkeley, CA) 361–379Google Scholar
  • Jorion P. Bayes-Stein estimation for portfolio analysis. J. Financial Quant. Anal. (1986) 21(3):279–292CrossrefGoogle Scholar
  • Kim T.-H., White H. James-Stein-type estimators in large samples with application to the least absolute deviations estimator. J. Amer. Statist. Assoc. (2001) 96(454):697–705CrossrefGoogle Scholar
  • Kirmani A., Rao A. R. No pain, no gain: A critical review of the literature on signaling unobservable product quality. J. Marketing (2000) 64(2):66–79CrossrefGoogle Scholar
  • Lance C. E., Woehr D. J. Statistical control of halo: Clarification from two cognitive models of the performance appraisal process. J. Appl. Psych. (1986) 71(4):679–685CrossrefGoogle Scholar
  • Lance C. E., LaPointe J. A., Stewart A. M. A test of the context dependency of three causal models of halo rater error. J. Appl. Psych. (1994) 79(3):332–340CrossrefGoogle Scholar
  • Murthi B. P. S., Choi Y. K., Desai P. Efficiency of mutual funds and portfolio performance measurement: A non-parametric approach. Eur. J. Oper. Res. (1997) 98(2):408–418CrossrefGoogle Scholar
  • Neumann J. V., Morgenstern O.Theory of Games and Economic Behavior (1944) (Princeton University Press, Princeton, NJ) Google Scholar
  • Robert C. P.The Bayesian Choice (1994) (Springer-Verlag, New York) CrossrefGoogle Scholar
  • Roberts J. H., Urban G. Modeling multiattribute utility, risk, and belief dynamics for new consumer durable brand choice. Management Sci. (1988) 34(2):167–185LinkGoogle Scholar
  • Ross W. T., Creyer E. H. Making inferences about missing information: The effects of existing information. J. Consumer Res. (1992) 19(1):14–25CrossrefGoogle Scholar
  • Rossi P. E., Allenby G. M. A Bayesian approach to estimating household parameters. J. Marketing Res. (1993) 30(2):171–182CrossrefGoogle Scholar
  • Sine W. D., Shane S., DiGregorio D. The halo effect and technology licensing: The influence of institutional prestige on the licensing of university inventions. Management Sci. (2003) 49(4):478LinkGoogle Scholar
  • Stein C. Inadmissibility of the usual estimator for the mean of a multivariate distribution. Proc. Third Berkeley Sympos. Math. Statist. Probab. 1954–1955 (1956) 1(University of California Press, Berkeley, CA) 197–206Google Scholar
INFORMS site uses cookies to store information on your computer. Some are essential to make our site work; Others help us improve the user experience. By using this site, you consent to the placement of these cookies. Please read our Privacy Statement to learn more.