Research Note—Should Consumers Use the Halo to Form Product Evaluations?
Published Online:1 Jan 2008https://doi.org/10.1287/mnsc.1070.0742
Supplemental Material
mnsc.1070.0742-sm-ec.pdf (67 KB)
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Volume 54, Issue 1
January 2008
Pages iv-235
Article Information
Supplemental Material
Metrics
Information
- Received:December 09, 2004
- Published Online:January 01, 2008
Copyright © 2008, INFORMS
Cite as
Peter Boatwright, Ajay Kalra, Wei Zhang, (2008) Research Note—Should Consumers Use the Halo to Form Product Evaluations?. Management Science 54(1):217-223.
https://doi.org/10.1287/mnsc.1070.0742
Keywords
