Sequential Testing of Product Designs: Implications for Learning

Published Online:https://doi.org/10.1287/mnsc.1070.0784

References

  • Adam K. Learning while searching for the best alternative. J. Econom. Theory (2001) 101:252–280CrossrefGoogle Scholar
  • Allen T. J.Managing the Flow of Technology (1977) (MIT Press, Cambridge, MA) Google Scholar
  • Clark K. B. Project scope and project performance: The effects of parts and supplier strategy in product development. Management Sci. (1989) 35(10):1247–1263LinkGoogle Scholar
  • Clark K. B., Fujimoto T. Lead-time in automobile development: Explaining the japanese advantage. J. Tech. Engrg. Management (1989) 6:25–58CrossrefGoogle Scholar
  • Cusumano M., Selby R.Microsoft Secrets (1995) (Free Press, New York) Google Scholar
  • Dahan E., Mendelson H. An extreme-value model of concept testing. Management Sci. (2001) 47(1):102–116LinkGoogle Scholar
  • DeGroot M. H. Some problems of optimal stopping. J. Roy. Statist. Soc. B. (1968) 30:108–122Google Scholar
  • Ethiraj S. K., Levinthal D. Modularity and innovation in complex systems. Management Sci. (2004) 50(2):159–173LinkGoogle Scholar
  • Globe and Mail, The Nike suits will make Canucks so swift. (2004) June 24):S3Google Scholar
  • Johnson R. A., Wichern D. W.Applied Multivariate Statistical Analysis (2002) 5th ed(Prentice Hall, Upper Saddle River, NJ) Google Scholar
  • Kauffman S. A.The Origins of Order: Self-Organization and Selection in Evolution (1993) (Oxford University Press, Oxford, New York) CrossrefGoogle Scholar
  • Kavadias S., Loch C. Dynamic prioritization of projects at a scarce resource. Production Oper. Management (2003) 12:433–444CrossrefGoogle Scholar
  • Loch C., Terwiesch C., Loch C. H., Kavadias S. Coordination and information exchange. Handbook of New Product Development Management (2007) (Elsevier-Butterworth/Heineman, Oxford, UK) . Chap. 11CrossrefGoogle Scholar
  • Loch C., DeMeyer A., Pich M.Managing the Unknown: A New Approach to Managing High Uncertainty and Risk in Projects (2006) (John Wiley & Sons, London) CrossrefGoogle Scholar
  • Loch C. H., Terwiesch C., Thomke S. Parallel and sequential testing of design alternatives. Management Sci. (2001) 47(5):663–678LinkGoogle Scholar
  • PRC Microsystems packaging research center: Leading the SOP and Nano paradigms in partnership with global industry. (2004) (Georgia Tech Packaging Research Center, Atlanta) Google Scholar
  • Rencher A.Methods in Multivariate Analysis (2002) (Wiley Series in Probability and Statistics, New York) CrossrefGoogle Scholar
  • San Jose Mercury News Technology has role in cyclist's training. (2004) June 28Google Scholar
  • Simon H. A.The Sciences of the Artificial (1969) 1st ed(MIT Press, Cambridge, MA) Google Scholar
  • Sobek D., Ward A., Liker J. Toyota's principles of set-based concurrent engineering. Sloan Management Rev. (1999) 40:67–83Google Scholar
  • Stadler P. F. Correlation in landscapes of combinatorial optimization problems. Eur. Physical Lett. (1992) 20:479–482CrossrefGoogle Scholar
  • Terwiesch C., Loch C. H. Collaborative prototyping and pricing of custom-designed products. Management Sci. (2004) 50(2):145–158LinkGoogle Scholar
  • Thomke S. H. Managing experimentation in the design of new products. Management Sci. (1998) 44(6):743–762LinkGoogle Scholar
  • Thomke S. H.Experimentation Matters: Unlocking the Potential of New Technologies for Innovation (2003) (Harvard Business School Press, Cambridge, MA) Google Scholar
  • Thomke S., Holzner M., Gholami T. The crash. Sci. Amer. (1999) 280(3):92–97CrossrefGoogle Scholar
  • Ward A., Liker J., Cristiano J., Sobek D. The second toyota paradox: How delaying decisions can make better cars faster. Sloan Management Rev. (1995) 36:43–61Google Scholar
  • Weitzman M. L. Optimal search for the best alternative. Econometrica (1979) 47:641–654CrossrefGoogle Scholar
  • Zwick R., Rapoport A., Lo A. K. C., MuthuKrishnan A. V. Consumer sequential search: Not enough or too much? Marketing Sci. (2003) 22(4):503–519LinkGoogle Scholar
INFORMS site uses cookies to store information on your computer. Some are essential to make our site work; Others help us improve the user experience. By using this site, you consent to the placement of these cookies. Please read our Privacy Statement to learn more.