Sequential Testing of Product Designs: Implications for Learning
Published Online:1 Mar 2008https://doi.org/10.1287/mnsc.1070.0784
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mnsc.1070.0784-sm-ec.pdf (211 KB)
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Volume 54, Issue 5
May 2008
Pages iv-1036
Article Information
Supplemental Material
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- Received:April 29, 2005
- Published Online:March 01, 2008
Copyright © 2008, INFORMS
Cite as
Sanjiv Erat, Stylianos Kavadias, (2008) Sequential Testing of Product Designs: Implications for Learning. Management Science 54(5):956-968.
https://doi.org/10.1287/mnsc.1070.0784
Keywords
