Deceptive Advertising with Rational Buyers
Published Online:20 Mar 2017https://doi.org/10.1287/mnsc.2016.2665
References
- (2006) Advertising content. Amer. Econom. Rev. 96(1):93–113.Crossref, Google Scholar
- (2009) Comparative advertising: Disclosing horizontal match information. RAND J. Econom. 40(3):558–581.Crossref, Google Scholar
- (1963) Uncertainty and the welfare economics of medical care. Amer. Econom. Rev. 53(5):941–973.Google Scholar
- (2007) The economic analysis of advertising. Armstrong M, Porter R, eds. Handbook of Industrial Organization, Vol. 3, (Elsevier, Amsterdam), 1701–1844.Google Scholar
- (1987) Equilibrium selection in signaling games. Econometrica 55(3):647–661.Crossref, Google Scholar
- (2009) With a little help from my enemy: Comparative advertising as a signal of quality. J. Econom. Management Strategy 18(4):1071–1094.Crossref, Google Scholar
- (2006) Economics and information systems. Hendershott T, ed. Information, Search, and Price Dispersion, (Elsevier, Amsterdam), 323–376.Google Scholar
- (1977) Equilibrium distributions of sales and advertising prices. Rev. Econom. Stud. 44(3):465–491.Crossref, Google Scholar
- (1987) Signaling games and stable equilibria. Quart. J. Econom. 102(2):179–221.Crossref, Google Scholar
- (2008) On informative advertising and product differentiation. Internat. J. Indust. Organ. 26:92–112.Crossref, Google Scholar
- (2013) Prohibitions on false and unsubstantiated claims: Inducing the acquisition and revelation of information through competition policy. J. Law Econom. 52(2):453–486.Crossref, Google Scholar
- (2014a) Finite optimal penalties for false advertising. J. Indust. Econom. 62(4):661–681.Crossref, Google Scholar
- (2014b) The social value of information on product quality. Econom. Lett. 122(2):140–143.Crossref, Google Scholar
- (2005) A model of add-on pricing. Quart. J. Econom. 120(2):585–637.Google Scholar
- (1997) Credence goods and fraudulent experts. RAND J. Econom. 28(1):107–119.Crossref, Google Scholar
- (2001) Credence goods monopolists. Internat. J. Indust. Organ. 19(3–4):375–389.Crossref, Google Scholar
- (1991) Game Theory (MIT Press, Cambridge, MA).Google Scholar
- (2008) Segmentation, advertising and prices. Internat. J. Indust. Organ. 26(5):1106–1119.Crossref, Google Scholar
- (2013) Cheap-talk advertising and misrepresentation in vertically differentiated markets. Marketing Sci. 32(4):609–621.Link, Google Scholar
- (1984) Informative advertising with differentiated products. Rev. Econom. Stud. 51(1):63–81.Crossref, Google Scholar
- (2010) Advertising as noisy information about product quality. Working paper, Leibniz University of Hannover, Hannover, Germany.Google Scholar
- (2016) Inferior products and profitable deception. Rev. Econom. Stud. 84(1):323–356.Google Scholar
- (1984) Advertising as a signal. J. Political Econom. 92(3):427–450.Crossref, Google Scholar
- (2010) Common agency and public good provision under asymmetric information. Theoret. Econom. 5(2):159–213.Crossref, Google Scholar
- (2006) Promotional chat on the Internet. Marketing Sci. 25(2):155–163.Link, Google Scholar
- (2013) (De)marketing to manage consumer quality inferences. J. Marketing Res. 50(1):55–69.Crossref, Google Scholar
- (1986) Price and advertising signals of product quality. J. Political Econom. 94(4):796–821.Crossref, Google Scholar
- (1973) Buyers’ subjective perceptions of price. J. Marketing Res. 10(1):70–80.Crossref, Google Scholar
- (2000) Quality uncertainty and informative advertising. Internat. J. Indust. Organ. 18(4):615–640.Crossref, Google Scholar
- (2015) How limiting deceptive practices harms consumers. RAND J. Econom. 46(3):611–624.Crossref, Google Scholar
- (1989) The effect of price, brand name, and store name on buyers’ perceptions of product quality: An integrative review. J. Marketing Res. 26(3):351–357.Crossref, Google Scholar
- (2016) False advertising and consumer protection policy. Working paper, Toulouse School of Economics, Toulouse, France.Google Scholar
- (2007) Signaling games. Working paper, University of California, San Diego, San Diego.Google Scholar
- U.S. Department of Agriculture (2012) 2010–2011 pilot study: Pesticide residue of testing organic produce. Report, USDA National Organic Program and USDA Science and Technology Programs, Washington, DC.Google Scholar
- (2007) Integration and Self Regulation of Quality Management in Dutch Agri-Food Supply Chains (Wageningen Academic Publishers, Wageningen, Netherlands).Crossref, Google Scholar
- (2010) The law of comparative advertising in the United States. IP Litigator 16(1):1–7.Google Scholar
- (2005) Competition between insurers with superior information. Eur. Econom. Rev. 49(2):321–340.Crossref, Google Scholar
- (2011) Analyzing on-road emissions of light-duty vehicles with Portable Emission Measurement Systems (PEMS). Technical report, European Commision, Joint Resaerch Centre, Institute for Energy, Ispra, Italy.Google Scholar
- (1983) Prices as signals of product quality. Rev. Econom. Stud. 50(4):647–658.Crossref, Google Scholar
- (1993) Competition in a market for informed experts’ services. RAND J. Econom. 24(3):380–398.Crossref, Google Scholar
- (1995) Competition in markets for credence goods. J. Institutional Theoret. Econom. 151(1):117–131.Google Scholar

