Deceptive Advertising with Rational Buyers
Published Online:20 Mar 2017https://doi.org/10.1287/mnsc.2016.2665
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mnsc.2016.2665-sm.pdf (262 KB)
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Volume 64, Issue 3
March 2018
Pages v, 983-1476
Article Information
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- Received:June 21, 2015
- Accepted:September 15, 2016
- Published Online:March 20, 2017
Copyright © 2017, INFORMS
Cite as
Salvatore Piccolo, Piero Tedeschi, Giovanni Ursino (2017) Deceptive Advertising with Rational Buyers. Management Science 64(3):1291-1310.
https://doi.org/10.1287/mnsc.2016.2665
Keywords
