The Operational Advantages of Threshold Discounting Offers
Published Online:5 Jun 2017https://doi.org/10.1287/mnsc.2017.2740
References
- (2003) Group buying on the web: A comparison of price-discovery mechanisms. Management Sci. 49(11):1546–1562.Link, Google Scholar
- (2008) Optimal pricing of seasonal products in the presence of forward-looking consumers. Manufacturing Service Oper. Management 10(3):339–359.Link, Google Scholar
- (2011) Groupon’s IPO biggest by U.S. Web company since Google. Reuters (November 4), http://goo.gl/h8VFj.Google Scholar
- (2010) Information acquisition for capacity planning via pricing and advance selling: When to stop and act? Oper. Res. 58(5):1328–1349.Link, Google Scholar
- (2009) Purchasing, pricing, and quick response in the presence of strategic consumers. Management Sci. 55(3):497–511.Link, Google Scholar
- (2011) The value of fast fashion: Quick response, enhanced design, and strategic consumer behavior. Management Sci. 57(4):778–795.Link, Google Scholar
- (2015) Interpersonal bundling. Management Sci. 61(6):1456–1471.Link, Google Scholar
- (2015) Strategic consumers, revenue management, and the design of loyalty programs. Working paper, McDonough School of Business, Washington, DC.Google Scholar
- (1995) The theory of peak-load pricing: A survey. J. Regulatory Econom. 8(3):215–248.Crossref, Google Scholar
- (2016) To Groupon or not to Groupon: The profitability of deep discounts. Marketing Lett. 27(1):39–53.Crossref, Google Scholar
- (2013) Simultaneous vs. sequential group-buying mechanisms. Management Sci. 59(12):2805–2822.Link, Google Scholar
- (2013) The promise of strategic customer behavior: On the value of click tracking. Production Oper. Management 22(3):489–502.Crossref, Google Scholar
- (2011) Group buying: A new mechanism for selling through social interactions. Management Sci. 57(8):1354–1372.Link, Google Scholar
- (2016) Promotion strategy for a service firm with delay sensitive customers. Working paper, University of Minnesota, Minneapolis.Google Scholar
- (2014) Are consumers strategic? Structural estimation from the air-travel industry. Management Sci. 60(9):2114–2137.Link, Google Scholar
- (2014) Herding and social media word-of-mouth: Evidence from Groupon. Working paper, HEC Paris, Paris.Google Scholar
- (2008) Strategic capacity rationing to induce early purchases. Management Sci. 54(6):1115–1131.Link, Google Scholar
- (2009) Measuring the impact of increased product substitution on pricing and capacity decisions under linear demand models. Production Oper. Management 18(1):95–113.Crossref, Google Scholar
- (2011) Groupon’s problem. Forbes (August 14), http://goo.gl/AjG1x.Google Scholar
- (2009) Consumer-Driven Demand and Operations Management Models: A Systematic Study of Information-Technology-Enabled Sales Mechanisms, Vol. 131 (Springer, Berlin).Google Scholar
- (2011) Groupon IPO: Growth rate is 2,241%. Wall Street Journal (June 2), http://goo.gl/UFFwK.Google Scholar
- (2017) Dynamic pricing in the presence of social learning and strategic consumers. Management Sci. 63(4):919–939.Link, Google Scholar
- (2012) The value of product variety when selling to strategic consumers. Manufacturing Service Oper. Management 14(3):371–385.Link, Google Scholar
- (2013) Optimal design of social comparison effects: Setting reference groups and reference points. Management Sci. 60(3):606–627.Link, Google Scholar
- (2007) Intertemporal pricing with strategic customer behavior. Management Sci. 53(5):726–741.Link, Google Scholar
- (2008) Strategic customer behavior, commitment, and supply chain performance. Management Sci. 54(10):1759–1773.Link, Google Scholar
- (2005) The Theory and Practice of Revenue Management Vol. 68 (Springer-Verlag, Berlin).Crossref, Google Scholar
- (2012) Selling to conspicuous consumers: Pricing, production, and sourcing decisions. Management Sci. 58(12):2168–2189.Link, Google Scholar
- (2011) Herding in queues with waiting costs: Rationality and regret. Manufacturing Service Oper. Management 13(3):329–346.Link, Google Scholar
- (2014) Threshold effects in online group buying. Management Sci. 61(9):2025–2040.Link, Google Scholar

