Why Do Product Prices Affect Review Ratings? Evidence from a Japanese Online Travel Agency

Published Online:https://doi.org/10.1287/mnsc.2024.05043

References

  • Bhattacherjee A (2001) Understanding information systems continuance: An expectation-confirmation model. MIS Quart. 25(3):351–370.CrossrefGoogle Scholar
  • Brandes L, Godes D, Mayzlin D (2022) Extremity bias in online reviews: The role of attrition. J. Marketing Res. 59(4):675–695.CrossrefGoogle Scholar
  • Burtch G, Hong Y, Bapna R, Griskevicius V (2018) Stimulating online reviews by combining financial incentives and social norms. Management Sci. 64(5):2065–2082.LinkGoogle Scholar
  • Cabral L, Hortaçsu A (2010) The dynamics of seller reputation: Evidence from eBay. J. Indust. Econom. 58(1):54–78.CrossrefGoogle Scholar
  • Carnehl C, Schaefer M, Stenzel A, Tran KD (2022) Value for money and selection: How pricing affects Airbnb ratings. Preprint, submitted September 23, http://dx.doi.org/10.2139/ssrn.4207034.Google Scholar
  • Chevalier JA, Mayzlin D (2006) The effect of word of mouth on sales: Online book reviews. J. Marketing Res. 43(3):345–354.CrossrefGoogle Scholar
  • De Wulf K, Odekerken-Schröder G, Iacobucci D (2001) Investments in consumer relationships: A cross-country and cross-industry exploration. J. Marketing 65(4):33–50.CrossrefGoogle Scholar
  • Dellarocas C, Wood CA (2008) The sound of silence in online feedback: Estimating trading risks in the presence of reporting bias. Management Sci. 54(3):460–476.LinkGoogle Scholar
  • Fehr E, Gächter S (2000) Fairness and retaliation: The economics of reciprocity. J. Econom. Perspect. 14(3):159–181.CrossrefGoogle Scholar
  • Fradkin A, Holtz D (2023) Do incentives to review help the market? Evidence from a field experiment on Airbnb. Marketing Sci. 42(5):853–865.LinkGoogle Scholar
  • He S, Hollenbeck B, Proserpio D (2022) The market for fake reviews. Marketing Sci. 41(5):896–921.LinkGoogle Scholar
  • Jeziorski P, Michelidaki K (2022) How to “buy” honest reviews. Experimental evidence of the impact of prices on online reviews. Preprint, submitted May 6, http://dx.doi.org/10.2139/ssrn.4087034.Google Scholar
  • Karaman H (2020) Online review solicitations reduce extremity bias in online review distributions and increase their representativeness. Management Sci. 67(7):4420–4445.LinkGoogle Scholar
  • Khern-Am Nuai W, Kannan K, Ghasemkhani H (2018) Extrinsing versus intrinsic rewards for contributing reviews in an online platform. Inform. Systems Res. 29(4):871–892.LinkGoogle Scholar
  • Li X, Hitt LM (2008) Self-selection and information role of online product reviews. Inform. Systems Res. 19(4):456–474.LinkGoogle Scholar
  • Li L, Tadelis S, Zhou X (2020) Buying reputation as a signal of quality: Evidence from an online marketplace. RAND J. Econom. 51(4):965–988.CrossrefGoogle Scholar
  • Lin Z, Zhang Y, Tan Y (2019) An empirical study of free product sampling and rating bias. Inform. Systems Res. 30(1):260–275.LinkGoogle Scholar
  • Liu Y, Lambrecht A, Deng Y (2025) Price promotions and online product evaluations. Preprint, submitted August 11, http://dx.doi.org/10.2139/ssrn.5384698.Google Scholar
  • Luca M, Reshef O (2021) The effect of price on firm reputation. Management Sci. 67(7):4408–4419.LinkGoogle Scholar
  • Luca M, Zervas G (2016) Fake it till you make it: Reputation, competition, and yelp review fraud. Management Sci. 62(12):3412–3427.LinkGoogle Scholar
  • Mayzlin D, Dover Y, Chevalier J (2014) Promotional reviews: An empirical investigation of online review manipulation. Amer. Econom. Rev. 104(8):2421–2455.CrossrefGoogle Scholar
  • Milgrom P, Roberts J (1986) Price and advertising signals of product quality. J. Political Econom. 94(4):796–821.CrossrefGoogle Scholar
  • Mishra AA (2016) The role of customer gratitude in relationship marketing: Moderation and model validation. J. Strategic Marketing 24(6):529–549.CrossrefGoogle Scholar
  • Morales AC (2005) Giving firms an “e” for effort: Consumer responses to high-effort firms. J. Consumer Res. 31(4):806–812.CrossrefGoogle Scholar
  • Nam K, Baker J, Ahmad N, Goo J (2020) Determinants of writing positive and negative electronic word-of-mouth: Empirical evidence for two types of expectation confirmation. Decision Support Systems 129(1):113168.CrossrefGoogle Scholar
  • Nosko C, Tadelis S (2015) The limits of reputation in platform markets: An empirical analysis and field experiment. NBER Working Paper No. 20830, National Bureau of Economic Research, Cambridge, MA.Google Scholar
  • Osborne M, Shapiro AH (2014) A dynamic model of price signaling, consumer learning, and price adjustment. Federal Reserve Bank of San Francisco Working Paper Series, Federal Reserve Bank of San Francisco, San Francisco.Google Scholar
  • Palmatier RW, Dant RP, Grewal D, Evans KR (2006) Factors influencing the effectiveness of relationship marketing: A meta-analysis. J. Marketing 70(4):136–153.CrossrefGoogle Scholar
  • Park S, Shin W, Xie J (2023) Disclosure in incentivized reviews: Does it protect consumers? Management Sci. 69(11):7009–7021.LinkGoogle Scholar
  • Proserpio D, Zervas G (2017) Online reputation management: Estimating the impact of management responses on consumer reviews. Marketing Sci. 36(5):645–812.LinkGoogle Scholar
  • Reimers I, Waldfogel J (2021) Digitization and pre-purchase information: The causal and welfare impacts of reviews and crowd ratings. Amer. Econom. Rev. 111(6):1944–1971.CrossrefGoogle Scholar
  • Sun Y, Dong X, Mclntyre S (2017) Motivation of user-generated content: Social connectedness moderates the effects of monetary rewards. Marketing Sci. 36(3):329–337.LinkGoogle Scholar
  • Teichmann K (2021) Loyal customers’ tipping points of spending for services: A reciprocity perspective. Eur. J. Marketing 55(13):202–229.CrossrefGoogle Scholar
  • Woolley K, Sharif MA (2021) Incentives increase relative positivity of review content and enjoyment of review writing. J. Marketing Res. 58(3):539–558.CrossrefGoogle Scholar
INFORMS site uses cookies to store information on your computer. Some are essential to make our site work; Others help us improve the user experience. By using this site, you consent to the placement of these cookies. Please read our Privacy Statement to learn more.