Why Do Product Prices Affect Review Ratings? Evidence from a Japanese Online Travel Agency

Takeaki Sunada
Takeaki Sunada
[email protected]
https://orcid.org/0000-0001-9214-6821
Simon Business School, University of Rochester, Rochester, New York 14627
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Takeaki Sunada

[email protected]

https://orcid.org/0000-0001-9214-6821

Simon Business School, University of Rochester, Rochester, New York 14627

Search for more papers by this author

Published Online:19 Nov 2025https://doi.org/10.1287/mnsc.2024.05043

Supplemental Material

mnsc.2024.05043.sm1.pdf

The replication files for this article are available HERE.

cover image Management Science

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Received:February 24, 2024
Accepted:June 15, 2025
Published Online:November 19, 2025

Copyright © 2025, INFORMS

Cite as

Takeaki Sunada (2025) Why Do Product Prices Affect Review Ratings? Evidence from a Japanese Online Travel Agency. Management Science 0(0).

https://doi.org/10.1287/mnsc.2024.05043

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Acknowledgments

The author thanks Raphael Thomadsen, Yufeng Huang, Hana Choi, participants at the 2021 Marketing Science conference, and the anonymous review team for helpful comments and suggestions.