The Role of Store Brand Spillover in a Retailer’s Category Management Strategy

Published Online:https://doi.org/10.1287/msom.2018.0714

References

  • ACNielsen (2005) Consumer-Centric Category Management: How to Increase Profits by Managing Categories Based on Consumer Needs (John Wiley & Sons, Hoboken, NJ).Google Scholar
  • Ailawadi K, Harlam B (2004) An empirical analysis of the determinants of retail margins: The role of store-brand share. J. Marketing 68(1):147–165.CrossrefGoogle Scholar
  • Alan Y, Dotson JP, Kurtuluş M (2017) On the competitive and collaborative implications of category captainship. J. Marketing 81(4):127–143.CrossrefGoogle Scholar
  • Amaldoss W, Shin W (2015) Multitier store brands and channel profits. J. Marketing Res. 52(6):754–767.CrossrefGoogle Scholar
  • Amrouche N, Rhouma TB, Zaccour G (2014) Branding decisions for retailers’ private labels. J. Marketing Channels 21(2):100–115.CrossrefGoogle Scholar
  • Aydin G, Hausman WH (2009) The role of slotting fees in the coordination of assortment decisions. Production Oper. Management 18(6):635–652.CrossrefGoogle Scholar
  • Basuroy S, Mantrala M, Walters RG (2001) The impact of category management on retailer prices and performance: Theory and evidence. J. Marketing 65(4):16–32.CrossrefGoogle Scholar
  • Besanko D, Dubé JP, Gupta S (2005) Own-brand and cross-brand retail pass-through. Marketing Sci. 24(1):123–137.LinkGoogle Scholar
  • Boatwright P, Nunes JC (2001) Reducing assortment: An attribute-based approach. J. Marketing 65(3):50–63.CrossrefGoogle Scholar
  • Borle S, Boatwright P, Kadane J, Nunes JC, Galit S (2005) The effect of product assortment changes on customer retention. Marketing Sci. 24(4):616–622.LinkGoogle Scholar
  • Cachon GP, Kök AG (2007) Category management and coordination in retail assortment planning in the presence of basket shopping consumers. Management Sci. 53(6):934–951.LinkGoogle Scholar
  • Chen L, Gilbert SM, Xia Y (2011) Private labels: Facilitators or impediments to supply chain coordination. Decision Sci. 42(3):689–720.CrossrefGoogle Scholar
  • Chen Y, Hess JD, Wilcox RT, Zhang ZJ (1999) Accounting profits versus marketing profits: A relevant metric for category management. Marketing Sci. 18(3):208–229.LinkGoogle Scholar
  • Chintagunta PK (2002) Investigating category pricing behavior at a retail chain. J. Marketing Res. 39(2):141–154.CrossrefGoogle Scholar
  • Chintagunta PK, Bonfrer A, Song I (2002) Investigating the effects of store-brand introduction on retailer demand and pricing behavior. Management Sci. 48(10):1242–1267.LinkGoogle Scholar
  • Choi SC (1991) Price competition in a channel structure with a common retailer. Marketing Sci. 10(4):271–296.LinkGoogle Scholar
  • Corstjens M, Lal R (2000) Building store loyalty through store brands. J. Marketing Res. 37(3):281–291.CrossrefGoogle Scholar
  • DelVecchio D (2001) Consumer perceptions of private label quality: The role of product category characteristics and consumer use of heuristics. J. Retailing Consum. Services 8(5):239–249.CrossrefGoogle Scholar
  • Dhar S, Hoch S, Kumar N (2001) Effective category management depends on the role of the category. J. Retailing 77(2):165–184.CrossrefGoogle Scholar
  • Du R, Lee E, Staelin R (2005) Bridge, focus, attack, or stimulate: Retail category management strategies with a store brand. Quant. Marketing Econom. 3(4):393–418.CrossrefGoogle Scholar
  • Dukes AJ, Geylani T, Srinivasan K (2009) Strategic assortment reduction by a dominant retailer. Marketing Sci 28(2):309–319.LinkGoogle Scholar
  • Erdem T (1998) An empirical analysis of umbrella branding. J. Marketing Res. 35(3):339–351.CrossrefGoogle Scholar
  • Erdem T, Chang SR (2012) A cross-category and cross-country analysis of umbrella branding for national and store brands. J. Acad. Marketing Sci. 40(1):86–101.CrossrefGoogle Scholar
  • Fang X, Gavirneni S, Rao VR (2013) Supply chains in the presence of store brands. Eur. J. Oper. Res. 224(2):392–403.CrossrefGoogle Scholar
  • Gaur V, Honhon D (2006) Assortment planning and inventory decisions under a locational choice model. Management Sci. 52(10):1528–1543.LinkGoogle Scholar
  • Groznik A, Heese HS (2010) Supply chain interactions due to store-brand introductions: The impact of retail competition. Eur. J. Oper. Res. 203(3):575–582.CrossrefGoogle Scholar
  • Hamstra M (2017) Walmart CEO cites growing importance of private label. Accessed August 7, 2017, http://www.supermarketnews.com.Google Scholar
  • Hess JD, Gerstner E (1987) Loss leader pricing and rain check policy. Marketing Sci. 6(4):358–374.LinkGoogle Scholar
  • Kadiyali V, Chintagunta PK, Vilcassim N (2000) Manufacturer-retailer channel interactions and implications for channel power: An empirical investigation of pricing in a local market. Marketing Sci. 19(2):127–148.LinkGoogle Scholar
  • Kök AG, Xu Y (2011) Optimal and competitive assortments with endogenous pricing under hierarchical consumer choice models. Management Sci. 57(9):1546–1563.LinkGoogle Scholar
  • Kök AG, Fisher ML, Vaidyanathan R (2015) Assortment planning: Review of literature and industry practice. Agrawal N, Smith S, eds. Retail Supply Chain Management (Springer, New York), 175–236.CrossrefGoogle Scholar
  • Kroger Fact Book (2016) Kroger Fact Book 2016. Accessed July 27, 2017, http://ir.kroger.com/Cache/1500100492.PDF?O=PDF&T=&Y=&D=&FID=1500100492&iid=4004136.Google Scholar
  • Kumar N, Steenkamp JB (2007) Private Label Strategy: How to Meet the Store Brand Challenge (Harvard Business Press, Boston).Google Scholar
  • Kumar N, Radhakrishnan S, Rao RC (2010) Private label vendor selection in a supply chain: Quality and clientele effects. J. Retailing 86(2):148–158.CrossrefGoogle Scholar
  • Li X, Gu B, Liu H (2013) Price dispersion and loss-leader pricing: Evidence from the online book industry. Management Sci. 59(6):1290–1308.LinkGoogle Scholar
  • Mantrala MK, Levy M, Kahn BE, Fox EJ, Gaidarev P, Dankworth B, Shah D (2009) Why is assortment planning so difficult for retailers? A framework and research agenda. J. Retailing 85(1):71–83.CrossrefGoogle Scholar
  • Meza S, Sudhir K (2010) Do private labels increase retailer bargaining power?. Quant. Marketing Econom. 8(3):333–363.CrossrefGoogle Scholar
  • Narasimhan C, Wilcox RT (1998) Private labels and the channel relationship: A cross-category analysis. J. Bus. 71(4):573–600.CrossrefGoogle Scholar
  • Nasser S, Turcic D, Narasimhan C (2013) National brand’s response to store brands: Throw in the towel or fight back? Marketing Sci. 32(4):591–608.LinkGoogle Scholar
  • Nielsen NV (2014) The state of private label around the world. Accessed June 18, 2017, http://www.nielsen.com/be/en/insights/reports/2014/the-state-of-private-label-around-the-world.html.Google Scholar
  • Pan XA, Honhon D (2012) Assortment planning for vertically differentiated products. Production Oper. Management 21(2):253–275.CrossrefGoogle Scholar
  • Pauwels K, Srinivasan S (2004) Who benefits from store brand entry? Marketing Sci. 23(3):364–390.LinkGoogle Scholar
  • Private Label Manufacturers Association (PLMA) (2017) Private Label Manufacturers Association’s (PLMA) 2017 private label yearbook: A statistical guide to today’s store brands. Accessed June 19, 2017, http://plma.com/share/press/RESOURCES/PLMA2017YB_EXEC_SUM.pdf.Google Scholar
  • Raju JS, Sethuraman R, Dhar SK (1995) The introduction and performance of store brands. Management Sci. 41(6):957–978.LinkGoogle Scholar
  • Sayman S, Raju JS (2004) Investigating the cross-category effects of store brands. Rev. Indust. Organ. 24(2):129–141.CrossrefGoogle Scholar
  • Sayman S, Hoch SJ, Raju JS (2002) Positioning of store brands. Marketing Sci. 21(4):378–397.LinkGoogle Scholar
  • Scott Morton F, Zettelmeyer F (2004) The strategic positioning of store brands in retailer–manufacturer negotiations. Rev. Indust. Organ. 24(2):161–194.CrossrefGoogle Scholar
  • Seenivasan S, Sudhir K, Talukdar D (2016) Do store brands aid store loyalty? Management Sci. 62(3):802–816.LinkGoogle Scholar
  • Sethuraman R (2009) Assessing the external validity of analytical results from national brand and store brand competition models. Marketing Sci. 28(4):759–781.LinkGoogle Scholar
  • Smith SA, Agrawal N (2000) Management of multi-item retail inventory systems with demand substitution. Oper. Res. 48(1):50–64.LinkGoogle Scholar
  • Zenor M (1994) The profit benefits of category management. J. Marketing Res. 31(2):202–213.CrossrefGoogle Scholar
INFORMS site uses cookies to store information on your computer. Some are essential to make our site work; Others help us improve the user experience. By using this site, you consent to the placement of these cookies. Please read our Privacy Statement to learn more.