The Role of Store Brand Spillover in a Retailer’s Category Management Strategy
Published Online:26 Mar 2019https://doi.org/10.1287/msom.2018.0714
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Volume 21, Issue 3
Summer 2019
Pages 479-711
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- Received:September 23, 2017
- Accepted:February 26, 2018
- Published Online:March 26, 2019
Copyright © 2019, INFORMS
Cite as
Yasin Alan, Mümin Kurtuluş, Chunlin Wang (2019) The Role of Store Brand Spillover in a Retailer’s Category Management Strategy. Manufacturing & Service Operations Management 21(3):620-635.
https://doi.org/10.1287/msom.2018.0714
Keywords
