Scheduling Advertising on Cable Television
References
- (2010) Media revenue management with audience uncertainty: Balancing upfront and spot market sales. Manufacturing Service Oper. Management 12(2):190–212.Link, Google Scholar
- (2006) This Business of Television, 3rd ed. (Billboard Books).Google Scholar
- (2004) Scheduling commercial videotapes in broadcast television. Oper. Res. 52:679–689.Link, Google Scholar
- (2002) NBC’s optimization systems increase revenues and productivity. Interfaces 32(1):47–60.Link, Google Scholar
- (2004) Scheduling commercials on broadcast television. Oper. Res. 52:337–345.Link, Google Scholar
- (2008) NBC-Universal uses a novel qualitative forecasting technique to predict advertising demand. Interfaces 38(2):103–111.Link, Google Scholar
- (2008) Managing on-air ad inventory in broadcast television. IIE Trans. 40(12):1107–1123.Crossref, Google Scholar
- (2017) Turner optimizes the allocation of audience deficiency units. Interfaces 47(6):518–536.Link, Google Scholar
- (2019) Turner blazes a trail for audience targeting on television with operations research and advanced analytics. Interfaces 49(1):64–89.Google Scholar
- (2012) A new algorithm for the open-pit mine production scheduling problem. Oper. Res. 60(3):517–528.Link, Google Scholar
- (2008) Per-seat, on-demand air transportation part II: parallel local search. Transportation Sci. 42(3):279–291.Link, Google Scholar
- (2009) Conflict resolution in the scheduling of television commercials. Oper. Res. 57(5):1098–1105.Link, Google Scholar
- (2017) Survey on revenue management in media and broadcasting. Interfaces 47(3):195–213.Link, Google Scholar
- (2016) Ad revenue optimization in live broadcasting. Management Sci. 62(4):1145–1164.Link, Google Scholar
- RSG Media (2022) Ad schedule optimization case study. Accessed September 15, 2022, https://www.rsgmedia.com/portfolio/ad-schedule-optimization-case-study/.Google Scholar
- (2015) Worst-case analysis of process flexibility designs. Oper. Res. 63(1):166–185.Link, Google Scholar
- Statista (2022) TV advertising spending in the United States from 2011 to 2026. https://www.statista.com/statistics/272404/tv-advertising-spending-in-the-us/.Google Scholar
- (2005) Media and broadcasting. The Theory and Practice of Revenue Management, Chapter 10.5 (Springer), 542–546.Google Scholar
- (2006) Mathematical models for the television advertising allocation problem. Internat. J. Oper. Res. 1(3):302–322.Crossref, Google Scholar

