Implementing Sponsored Search in Web Search Engines: Computational Evaluation of Alternative Mechanisms
Published Online:1 Feb 2007https://doi.org/10.1287/ijoc.1050.0135
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ijoc.1050.0135-sm-feng.pdf (273 KB)
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Volume 19, Issue 1
Winter 2007
Pages 1-148
Article Information
Supplemental Material
Metrics
Information
- Received:December 01, 2002
- Accepted:January 01, 2005
- Published Online:February 01, 2007
Copyright © 2007, INFORMS
Cite as
Juan Feng, Hemant K. Bhargava, David M. Pennock, (2007) Implementing Sponsored Search in Web Search Engines: Computational Evaluation of Alternative Mechanisms. INFORMS Journal on Computing 19(1):137-148.
https://doi.org/10.1287/ijoc.1050.0135
Keywords
