Discovering Generalized Profile-Association Rules for the Targeted Advertising of New Products
Published Online:1 Feb 2008https://doi.org/10.1287/ijoc.1060.0210
- Cited by
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Volume 20, Issue 1
Winter 2008
Pages 1-168
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- Received:November 01, 2002
- Accepted:October 01, 2006
- Published Online:February 01, 2008
Copyright © 2008, INFORMS
Cite as
San-Yih Hwang, Wan-Shiou Yang, (2008) Discovering Generalized Profile-Association Rules for the Targeted Advertising of New Products. INFORMS Journal on Computing 20(1):34-45.
https://doi.org/10.1287/ijoc.1060.0210
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