Cost-Effective Social Media Influencer Marketing

• Xiao Han

  Corresponding Author

  Xiao Han

  [email protected]

  https://orcid.org/0000-0003-1331-0860

  School of Information Management and Engineering, Shanghai University of Finance and Economics, Shanghai 200433, China;

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  ,
• Leye Wang

  Leye Wang

  [email protected]

  https://orcid.org/0000-0002-7627-8485

  School of Computer Science, Peking University, Beijing 100871, China;Key Laboratory of High Confidence Software Technologies (Peking University), Ministry of Education, Beijing 100871, China;

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  ,
• Weiguo Fan

  Weiguo Fan

  [email protected]

  https://orcid.org/0000-0003-1272-5538

  Department of Business Analytics, Tippie College of Business, University of Iowa, Iowa City, Iowa 52242

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