Rational or Emotional? Next-Item Recommendations in Virtual Games via Disentangling Players’ Needs
- Hongke Zhao ,
Hongke Zhao
[email protected]https://orcid.org/0000-0003-3099-4803
College of Management and Economics, Tianjin University, Tianjin 300072, China; and Laboratory of Computation and Analytics of Complex Management Systems, Tianjin University, Tianjin 300072, China
- Chuang Zhao ,
Corresponding Author
Chuang Zhao
[email protected]https://orcid.org/0000-0001-6220-0540
College of Management and Economics, Tianjin University, Tianjin 300072, China; and Laboratory of Computation and Analytics of Complex Management Systems, Tianjin University, Tianjin 300072, China
- Runze Wu ,
Runze Wu
[email protected]https://orcid.org/0000-0002-6986-5825
Fuxi AI Lab, NetEase Games, Hangzhou, Zhejiang 310052, China
- Yong Ge
Yong Ge
[email protected]https://orcid.org/0000-0002-9630-795X
Eller College of Management, University of Arizona, Tucson, Arizona 85721
Hongke Zhao
[email protected]https://orcid.org/0000-0003-3099-4803
College of Management and Economics, Tianjin University, Tianjin 300072, China; and Laboratory of Computation and Analytics of Complex Management Systems, Tianjin University, Tianjin 300072, China
Corresponding Author
Chuang Zhao
[email protected]https://orcid.org/0000-0001-6220-0540
College of Management and Economics, Tianjin University, Tianjin 300072, China; and Laboratory of Computation and Analytics of Complex Management Systems, Tianjin University, Tianjin 300072, China
Runze Wu
[email protected]https://orcid.org/0000-0002-6986-5825
Fuxi AI Lab, NetEase Games, Hangzhou, Zhejiang 310052, China
Yong Ge
[email protected]https://orcid.org/0000-0002-9630-795X
Eller College of Management, University of Arizona, Tucson, Arizona 85721
