Carlson Rezidor Hotel Group Maximizes Revenue Through Improved Demand Management and Price Optimization

We would like to thank key team members who contributed to SNAP development and implementation; from JDA: Sasirajaan Durairaj, Carl Wilson (dec.), Jim Ervin, Prathima Dronadula, Siva Chinta, Vani Poreddy, Mark Oberg, Madhu Nalla, Deepa Rajan, Saravanan Venkatachalam, Anirudh Kothur, Soujanya Damera, Ben Daniel, Kym Clarke, Peter Pernice, Krishnanand Naik, Rambabu Karena, Scott Bostater, and Dominic Beveridge; and from CRHG: Becky Brechbill, Sheila Czapla, Ryan Ollie, Josh Kleensang, Jessica Koenigsman, Michael Calderon, Steve Medina, Mark Bodyfield, John Warne, Dereck Knaziuk, Sue Chevalier, Julia White, Mat Hughes, Ginny Bristol, and Frank Marasco. We are grateful to our coach, Peter Bell, for his continuous support and guidance throughout the Edelman Competition. We also thank the Interfaces Special Issue Editor, John Milne, for his valuable comments.