Social Networks and the Diffusion of User-Generated Content: Evidence from YouTube
Published Online:8 Apr 2011https://doi.org/10.1287/isre.1100.0339
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Volume 23, Issue 1
March 2012
Pages 1-285
Article Information
Supplemental Material
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- Received:July 21, 2008
- Published Online:April 08, 2011
Copyright © 2012, INFORMS
Cite as
Anjana Susarla, Jeong-Ha Oh, Yong Tan, (2011) Social Networks and the Diffusion of User-Generated Content: Evidence from YouTube. Information Systems Research 23(1):23-41.
https://doi.org/10.1287/isre.1100.0339
Keywords
