Optimal Software Free Trial Strategy: The Impact of Network Externalities and Consumer Uncertainty
Published Online:8 Apr 2011https://doi.org/10.1287/isre.1110.0348
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Volume 23, Issue 2
June 2012
Pages 287-598
Article Information
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- Received:January 13, 2008
- Published Online:April 08, 2011
Copyright © 2012, INFORMS
Cite as
Hsing Kenneth Cheng, Yipeng Liu, (2011) Optimal Software Free Trial Strategy: The Impact of Network Externalities and Consumer Uncertainty. Information Systems Research 23(2):488-504.
https://doi.org/10.1287/isre.1110.0348
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