What's in a “Name”? Impact of Use of Customer Information in E-Mail Advertisements
Published Online:3 Nov 2011https://doi.org/10.1287/isre.1110.0384
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Volume 23, Issue 3-part-1
September 2012
Pages 599-848
Article Information
Supplemental Material
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- Received:August 02, 2008
- Published Online:November 03, 2011
Copyright © 2012, INFORMS
Cite as
Sunil Wattal, Rahul Telang, Tridas Mukhopadhyay, Peter Boatwright, (2011) What's in a “Name”? Impact of Use of Customer Information in E-Mail Advertisements. Information Systems Research 23(3-part-1):679-697.
https://doi.org/10.1287/isre.1110.0384
Keywords
