Pricing Models for Online Advertising: CPM vs. CPC

Kursad Asdemir
Kursad Asdemir
[email protected]
Faculty of Business and Economics, United Arab Emirates University, Al Ain, United Arab Emirates
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,
Nanda Kumar
Nanda Kumar
[email protected]
School of Management, University of Texas at Dallas, Richardson, Texas 75083
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,
Varghese S. Jacob
Varghese S. Jacob
[email protected]
School of Management, University of Texas at Dallas, Richardson, Texas 75083
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Kursad Asdemir

[email protected]

Faculty of Business and Economics, United Arab Emirates University, Al Ain, United Arab Emirates

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Nanda Kumar

[email protected]

School of Management, University of Texas at Dallas, Richardson, Texas 75083

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Varghese S. Jacob

[email protected]

School of Management, University of Texas at Dallas, Richardson, Texas 75083

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Published Online:7 Dec 2011https://doi.org/10.1287/isre.1110.0391

Supplemental Material

isre.1110.0391-sm-ec.pdf (222 KB)

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cover image Information Systems Research

Volume 23, Issue 3-part-1

September 2012

Pages 599-848

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Received:October 10, 2007
Published Online:December 07, 2011

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Kursad Asdemir, Nanda Kumar, Varghese S. Jacob, (2011) Pricing Models for Online Advertising: CPM vs. CPC. Information Systems Research 23(3-part-1):804-822.

https://doi.org/10.1287/isre.1110.0391

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Pricing Models for Online Advertising: CPM vs. CPC

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