What Motivates People to Purchase Digital Items on Virtual Community Websites? The Desire for Online Self-Presentation

Hee-Woong Kim
Hee-Woong Kim
[email protected]
Graduate School of Information, Yonsei University, Seodeamun, Seoul 120-749, Korea
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,
Hock Chuan Chan
Hock Chuan Chan
[email protected]
Department of Information Systems, School of Computing, National University of Singapore, Singapore 117417, Republic of Singapore
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,
Atreyi Kankanhalli
Atreyi Kankanhalli
[email protected]
Department of Information Systems, School of Computing, National University of Singapore, Singapore 117417, Republic of Singapore
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Graduate School of Information, Yonsei University, Seodeamun, Seoul 120-749, Korea

Department of Information Systems, School of Computing, National University of Singapore, Singapore 117417, Republic of Singapore

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Atreyi Kankanhalli

[email protected]

Department of Information Systems, School of Computing, National University of Singapore, Singapore 117417, Republic of Singapore

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Published Online:12 Mar 2012https://doi.org/10.1287/isre.1110.0411

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cover image Information Systems Research

Volume 23, Issue 4

December 2012

Pages 1087-1383

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Received:November 28, 2007
Published Online:March 12, 2012

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Hee-Woong Kim, Hock Chuan Chan, Atreyi Kankanhalli, (2012) What Motivates People to Purchase Digital Items on Virtual Community Websites? The Desire for Online Self-Presentation. Information Systems Research 23(4):1232-1245.

https://doi.org/10.1287/isre.1110.0411

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What Motivates People to Purchase Digital Items on Virtual Community Websites? The Desire for Online Self-Presentation

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Volume 23, Issue 4

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