Effects of the Presence of Organic Listing in Search Advertising

Lizhen Xu
Lizhen Xu
[email protected]
Scheller College of Business, Georgia Institute of Technology, Atlanta, Georgia, 30308
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,
Jianqing Chen
Jianqing Chen
[email protected]
Naveen Jindal School of Management, The University of Texas at Dallas, Richardson, Texas 75080
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,
Andrew Whinston
Andrew Whinston
[email protected]
McCombs School of Business, The University of Texas at Austin, Austin, Texas 78712
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Lizhen Xu

[email protected]

Scheller College of Business, Georgia Institute of Technology, Atlanta, Georgia, 30308

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Jianqing Chen

[email protected]

Naveen Jindal School of Management, The University of Texas at Dallas, Richardson, Texas 75080

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Andrew Whinston

[email protected]

McCombs School of Business, The University of Texas at Austin, Austin, Texas 78712

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Published Online:24 Aug 2012https://doi.org/10.1287/isre.1120.0425

Supplemental Material

isre.1120.0425-sm-onlineappendix.pdf (225 KB)

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cover image Information Systems Research

Volume 23, Issue 4

December 2012

Pages 1087-1383

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Received:May 23, 2009
Published Online:August 24, 2012

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Lizhen Xu, Jianqing Chen, Andrew Whinston, (2012) Effects of the Presence of Organic Listing in Search Advertising. Information Systems Research 23(4):1284-1302.

https://doi.org/10.1287/isre.1120.0425

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