The Framing Effects of Multipart Pricing on Consumer Purchasing Behavior of Customized Information Good Bundles
Published Online:27 Jul 2012https://doi.org/10.1287/isre.1120.0428
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isre.1120.0428-sm-ec.pdf (380 KB)
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Volume 24, Issue 2
June 2013
Pages 201-497
Article Information
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- Received:February 02, 2010
- Published Online:July 27, 2012
Copyright © 2013, INFORMS
Cite as
Kim Huat Goh, Jesse C. Bockstedt, (2012) The Framing Effects of Multipart Pricing on Consumer Purchasing Behavior of Customized Information Good Bundles. Information Systems Research 24(2):334-351.
https://doi.org/10.1287/isre.1120.0428
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