When Social Media Can Be Bad for You: Community Feedback Stifles Consumer Creativity and Reduces Satisfaction with Self-Designed Products
Published Online:14 Jan 2013https://doi.org/10.1287/isre.1120.0455
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April 10, 2013 - April 2, 2026
Christian Hildebrand
[email protected]Center for Customer Insight, University of St. Gallen, CH-9000 St. Gallen, Switzerland
Gerald Häubl
[email protected]School of Business, University of Alberta, Edmonton, Alberta T6G 2R6, Canada; and Center for Customer Insight, University of St. Gallen, Switzerland CH-9000, St. Gallen
Andreas Herrmann
[email protected]Center for Customer Insight, University of St. Gallen, CH-9000 St. Gallen, Switzerland
Jan R. Landwehr
[email protected]Goethe University Frankfurt, Faculty of Economics and Business Administration, D-60323 Frankfurt am Main, Germany
Christian Hildebrand
[email protected]Center for Customer Insight, University of St. Gallen, CH-9000 St. Gallen, Switzerland
Gerald Häubl
[email protected]School of Business, University of Alberta, Edmonton, Alberta T6G 2R6, Canada; and Center for Customer Insight, University of St. Gallen, Switzerland CH-9000, St. Gallen
Andreas Herrmann
[email protected]Center for Customer Insight, University of St. Gallen, CH-9000 St. Gallen, Switzerland
Jan R. Landwehr
[email protected]Goethe University Frankfurt, Faculty of Economics and Business Administration, D-60323 Frankfurt am Main, Germany

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